Carmen is a parts salesperson who has a professional attitude and speaks well to customers.

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Bearden, W. O., & Netemeyer, R. G. (1999). Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace. SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452224923

Bearden, William O., and Richard G. Netemeyer Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. 2nd ed., Thousand Oaks, CA: SAGE Publications, Inc., 1999. https://dx.doi.org/10.4135/9781452224923.

Bearden, W. O. and Netemeyer, R. G., 1999. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. 2nd ed, Thousand Oaks, CA: SAGE Publications, Inc. Available at: <https://dx.doi.org/10.4135/9781452224923> [Accessed 13 Dec 2022].

Bearden, William O. and Richard G. Netemeyer. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks, CA: SAGE Publications, Inc., 1999. SAGE Knowledge, 13 Dec 2022, doi: https://dx.doi.org/10.4135/9781452224923.

Bearden, William O., and Richard G. Netemeyer. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research 2 ed. Thousand Oaks, CA: SAGE Publications, Inc.; 1999. doi:10.4135/9781452224923

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