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Why is Aveda so good?
When did Estee Lauder buy Aveda?
Are Aveda products vegan?
Is Aveda Smooth Infusion silicone free?

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High-performance, botanical hair care.

Aveda products are vegan, cruelty free, professionally developed, clinically tested and go to exceptional lengths to be respectful of the earth. A pioneer of Ayurvedic holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair types. Discover more...

Why is Aveda so good?

Since Aveda utilizes plant power to create its products, there are no harsh chemicals being released into the earth. It is also cruelty-free, with no testing on animals, ever. Additionally, their manufacturing plant in Minnesota uses wind power to offset the energy used.

When did Estee Lauder buy Aveda?

Rechelbacher sold Aveda to Estée Lauder Companies, Inc., in 1997 for $300 million, although Aveda continues to be run as a semi-autonomous entity.

Are Aveda products vegan?

Inspired by our mission of care, 2021 marks a groundbreaking chapter in the evolution of Aveda—all of our hair care, hair color, body care, makeup and aroma products are 100% vegan—now and forever.