Design a better business free pdf

Whether you are a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent, or enterprising student, Design a Better Business is more than a book: it’s the comprehensive guide to the new tools, skills, and mindsets required to master ambiguity and create value from uncertainty.

WHY YOU NEED DESIGN A BETTER BUSINESS

THE BEST TOOLS COMBINED

The Double Loop design process is a comprehensive framework that links the best existing innovation tools in the business with a number of exciting new ones into one consistent design journey.

ONE PROVEN METHODOLOGY

The methods behind the Double Loop are proven over years of innovation and strategy sessions. And not just by us  by thought leaders, tool creators, and innovators all across the globe.

IMMEDIATELY APPLICABLE

The book includes the practical step by step guides to bring each tool into practice, and guides you through the entire design journey, all the way from preparation to scaling your business.

Reading how this book describes the design journey through the Double Loop is interesting in itself, but the real value only becomes apparent when you start to bring it into practice and start to combine the visual tools. This is a book for doing design, more than reading about it.

Review by John Anderson on

EXPERIENCE IT LIVE!

We designed and created a totally different kind of experience for the Design A Better Business workshops. We wanted to make sure participants can come earlier, stay overnight and work wherever they want, building, learning, and working as a team. It has to be one immersive learning journey. That’s where these workshops make the difference.

WHAT YOU WILL LEARN AND APPLY

• Think and work like a designer and master uncertainty
• Combine the best visual tools and canvases to create and share a compelling vision
• Get familiar with non-linear thinking and apply the Double Loop Design Process

• Understand your customer, create experiments, and validate and test your assumptions
• Learn how other organizations apply these new tools, skills, and mindset
• Become a Rebel, and change your organization through teamwork and storytelling

“This book is designed as a simple and intuitive guide to help you put into use the best tools and processes to design a product, service or business. Their double loop process diagram outlines the design steps and each is clearly explained with many new canvases and examples to help you put the ideas to work for you. I really like how they have included the best work of numerous thought leaders in each section. This is my go to reference book for designing and validating new business ideas.”

Review by Andy Robbins on

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SOME OF THE ORGANIZATIONS USING THE BOOK

BMI is Design & Strategy Agency. We are a team of smart, energetic and fun people based all around the globe. Some call us rebels, but we actually just do what we love to do: help companies not to fall behind and let them win.

If you have any questions feel free to send us an email via or give us a call at +31 20 505 0600