How do models have no stretch marks?

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Times have changed, and so did the fashion world
How do celebs not have stretch marks?
Is it possible to completely avoid stretch marks?
Can you become a model with stretch marks?

Now more than ever, fashion brands continue to embrace the body positivity movement by foregoing Photoshop and airbrushing typically used on models. Target has been keeping its swimsuit ads free of reshaping or airbrushing, CVS announced it would no longer retouch photos for its store beauty brands and Aerie’s lingerie ads have been unretouched since 2014. The latest company to ditch Photoshop? The UK-based online retailer, Boohoo.

Although the brand has not officially announced a Photoshop-free initiative, the internet is praising Boohoo for not editing out one of its model’s stretch marks in promotional images on its website. In the photo, the model poses in a yellow bodysuit (available for just $16) with her backside facing the camera, revealing a few stretch marks going down her leg, which shoppers have found refreshing and inspiring.

“I find this so amazing! That even on a massive clothing brand like Boohoo they haven’t photoshopped away the models stretch marks!

💖 This is what girl power is all about! And every woman has imperfections. It shouldn’t be photoshopped away to give unrealistic expectations! Its what makes us who we are! It’s reality,” Boohoo customer Cheryl Adele wrote on a Facebook post which has since gone viral.

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Thousands of other women began commenting on Adele’s post to praise the retailer for not choosing to edit out the model’s stretch marks.

“I think it’s a fantastic idea to stop photoshopping these images. Imperfections make us normal more beautiful,” one woman, Jane Maidment, commented on the post.

Courtesy Boohoo

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“Girl power

✌ a standing ovation towards boohoo keeping it real will bring them loyal customers and I’m sure a big following

💜

,” commenter Sarah Jade Anstey wrote.

Another women loved seeing a model with stretch marks just like her own pictured on a retailer’s website. YM McIntosh said, “Omg.. I have this too. I’m not body conscious about these things at all but it’s so refreshing to know that other women have this too.”

The fashion industry is well-known thanks to its world’s leading designers. And to show their collections on the runway, they look for models with slender figures.

That is why for many people, it is strange to see a runway model with stretch marks. However, it is important to know that everything changes, and seeing a model with stretch marks or a scar is no longer shocking.

Times have changed, and so did the fashion world

How do celebs not have stretch marks?

Bio-Oil Skin Care Oil Kim Kardashian and Catherine, Duchess of Cambridge (aka Duchess Kate) are both fans of Bio-Oil for keeping skin soft and stretch mark-free during pregnancy. According to the Bio-Oil website, this product has won 349 skincare awards and has become the No.

Is it possible to completely avoid stretch marks?

One of the most helpful things you can do to prevent stretch marks, whether you're pregnant or not, is to maintain a healthy weight. Stretch marks can happen when your skin pulls apart quickly due to rapid weight gain. You may also notice stretch marks after rapid weight loss.

Can you become a model with stretch marks?

So yes, models are allowed to have stretch marks and this isn't now a reason not to work with them. Brands like Asos, Victoria's Secret, or Etam have hired models with stretch marks for their campaigns.