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Luxury tequila is having a moment right now.And Mexico's Clase Azul tequila brand is capitalizing on the craze. Clase Azul -- which sells bottles ranging from $100 to $30,000 each -- has been served at some highly exclusive affairs, including movie premieres, the Screen Actors Guild Awards and celebrity parties. The label has come a long way since it launched in 1997. Mexican founder Arturo Lomeli admits his first tequila was low-cost, "terrible" and packaged with a tacky sombrero and mustache. Lomeli decided to go back to school to get a master's degree in luxury marketing to elevate his brand. He quickly learned about the value of crafting a higher quality product in unique packaging Clase Azul tequilas are now sold in hand-sculpted, hand-painted ceramic decanters that are shaped like massive restaurant-style pepper grinders. "We started thinking in terms of exclusivity, in terms of giving the best that we can to those who can really appreciate it," he said. Lomeli said he first became known as a high-end tequila craftsman in 2007 when he launched a $1,200 bottle of dark amber Clase Azul Ultra. It was simply intended to cause a stir on the tequila scene, rather than become an enduring product. "We didn't imagine that we were going to be in the business of selling super expensive bottles regularly," he said. Lomeli considers himself lucky that he launched his luxury spirits as Americans were getting a taste for premium tequila. U.S. sales of high-end and "super premium" tequila have surged by 67% over the past decade, recently surpassing sales of cheaper varieties, according to the Distilled Spirits Council. Clase Azul's most expensive offering with a $30,000 price tag features a ceramic bottle studded with items like amber and 24-karat gold. A collection of 15 of these luxury bottles were created to celebrate Clase Azul's 15th anniversary. Clase Azul spirits are made in Mexico, but Lomeli has no plans to market the product to his compatriots -- although he does sell a few bottles to wealthy U.S. tourists at beach resorts in Cancun and Los Cabos. Instead, Clase Azul concentrates on export markets in the U.S. and Europe. "We decided not to sell to Mexicans from the beginning ... because it's difficult to make them change their preferences," he explains. In 2016, the company sold 234,000 bottles of Clase Azul, with U.S. sales up 46% from the previous year. Lomeli says his tequila is for savoring, not mixing in a cocktail or downing as a shot. "We want people to taste the tequila, to make them erase that bad memory that every single person has about low-quality tequila," he said. "You can sip it and enjoy it neat without having that nightmare of hangovers." CNNMoney (London) First published July 4, 2017: 12:18 PM ET Contents
About Clase AzulClase Azul is an exceptional brand of tequila made in the heart of Mexico. It is made with 100% Blue Agave at one of the highest points of Jalisco. The properties of the land and the climate of the area in combination lend to the unique flavor of the tequila made in this area. Every agave used in Clase Azul tequila is grown for 6 to 8 years to reach full maturity. The artisans of Clase Azul work hard to preserve the lands on which they operate and incorporate Mexico’s rich culture into every bottle of their tequila. That culture inspired Clase Azul and designed every tequila they made and bottle design to reflect different facets of Mexican traditions, history, and stories. Why is Azul Tequila so expensive?100% blue agave makes every bottle of Clase Azul tequila. The agave core is ground down to extract every last drop and collected to begin the fermentation process using their proprietary yeast. Every variety of tequila made by Clase Azul uses a particular type of agave to make distinctive flavors across the entire Clase Azul family. While the tequila is aging, artists set to work individually hand-making the ceramic decanters that will eventually house the tequila. Every decanter is hand-painted and designed to reflect the culture that inspired every variety of their tequila. This attention to detail and artisanal handling does come at a cost, however. The starting price for a bottle of Clase Azul tequila is just over $100, and the price can rise as high as $2,000 depending on rarity. Some bottles are limited editions made in small batches. For this reason, Clase Azul tequila is considered a higher-end tequila, and the price quickly increases with the rarer varieties. Where can you buy Azul Tequila?You can find Clase Azul tequila at almost all the retailers that carry alcohol: most liquor stores, Costco, and Sam’s club. If you’re looking for it online, you can buy it from liquor store websites like TotalWine, ReserveBar etc. Some higher-end varieties of Clase Azul may be more difficult to find in retail stores and could mean a hunt for collectors to track down.
Clase Azul Buying GuideEvery tequila variety has its own color, flavor and texture. Below are all the details. Clase Azul Gold TequilaClase Azul Gold is a blend of Clase Azul Plata and a specially made Reposado tequila that is aged in French oak casks and an Anejo aged in American whiskey casks. The result is a fresh yet rich tequila with notes of agave, green apples, orange, fig, raisins, almonds, and walnut. Clase Azul PlataClase Azul Plata is a pure distilled tequila designed to be bright and crisp. It has a perfectly clear appearance with notes of vanilla, orange, lemon, and mind. Clase Azul ReposadoActing as the figurehead of Clase Azul tequila, we have the Clase Azul Reposado. The Blue agave used to make this tequila is slow-cooked to bring out the unique flavor and sweetness. Artists paint the decanter with traditional blue feathers that represent the culture of Mexico. This reposado has notes of agave, vanilla, orange, and hazelnut. Clase Azul AnejoMazahua indigenous culture inspires the Clase Azul Anejo and is long aged for 25 months in bourbon barrels. This tequila has a great body and has notes of toffee, cinnamon, orange, and hazelnut. Clase Azul UltraThis Anejo is a collector’s dream. At the highest price point of Clase Azul tequilas, it was crafted with the utmost care and time to create the perfect bottle of tequila. The decanter was explicitly designed for collectors and sports a 24-karat gold label. The Clase Azul Ultra has notes of sherry, prune, apricot, and cherry. Mezcal Clase Azul GuerreroThis mezcal celebrates one of Mexico’s beloved regions of Guerrero. Mezcal Clase Azul Guerrero is made from the very rare papalote agave and has notes of grapefruit, wood, rosemary, seaweed, and lemon. Mezcal Clase Azul DurangoThis mezcal is made from the Cenizo agave, grown only in the wilds of Durango, in northern Mexico. The rich soil in the area gives this tequila a distinctive and complex taste. It has notes of citrus, herbs, peanut, honey, and chocolate. The Best Way(s) to Drink Clase Azul TequilaDue to the wide variety of profiles within the Clase Azul family, there are so many ways to enjoy it. The traditional way is by sipping it slowly from a glass. Alternatively, you can follow every few sips by biting a lime with a small amount of salt. If you prefer to drink your tequila as a cocktail, here are a few options. PalomaAdd sparkling water, grapefruit juice, lime juice and a pinch of salt for the rim of the glass. MargaritaMade of tequila, cointreau and lime juice, also with salt on the glass rim. You can shake it with ice or on the rocks. Tequila SourAdd lemon and/or lime juice, simple or agave syrup, an egg white, angostura or orange bitters. Mexican MuleMix the tequila with ginger beer and lime juice. Tequila SunrisePour orange juice, tequila and grenadine syrup in a glass. Serve unmixed. Tequila MartiniUse Plata or Reposado. Mix with dry Martini, olive juice, lemon, and orange bitters.
5 Best Things to Mix with Clase Azul Tequila
FAQsIn case you still have questions, below are some essential things every buyer wants to know. Is Clase Azul cheap tequila?Clase Azul does have some more affordable options, but for the most part, no. Clase Azul is a top-shelf tequila with a top-shelf price starting at $100 for a bottle. Does Costco sell Clase Azul? If so, for how much?Yes. While there is an extensive range in price depending on the variety of Clase Azul, a 1.75L of Clase Azul Plata costs $129.99. Where is Clase Azul distillery?The Clase Azul distillery is found in Los Altos, Mexico. Is Clase Azul a mezcal?Clase Azul makes two varieties of mezcal, the Clase Azul Gerrero, and the Clase Azul Durango. How do you pronounce Clase Azul?KLA-say uh-ZOOL. Alternatives to Azul TequilaIf you’re looking for some other great tequila options, try these:
How much is bottle of Azul in Nigeria?So How Much is Clase Azul in Nigeria? From years of selling Clase Azul in Nigeria, there has never been any significant increase in the price. Currently in Nigeria, a glass of Clase Azul is worth ₦220,000. This price includes delivery cost to any part of the country.
Why is Azul so expensive?The main reason why this collection is so expensive is the amount of time and effort that was needed to create it. In fact, Clase Azul commissioned 15 Mexican artists to create a different design for each bottle.
How much is Azul in UK?Probably one of the best quality Tequila on the market. Ultra-premium and 100% agave, rested for 8 months and bottled in the hand-painted ceramic decanter. Clase Azul reposado is stunning throughout.
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Product Details.. Is Azul cheap tequila?Clase Azul is owned by Arturo Lomeli (Casa Tradicion) and he is also the master distiller. CA makes two popular affordable tequilas, the Plata (blanco) and the very popular Reposado. The Blanco sells for about $63 and the Reposado for about $75. They also make an Anejo ($400) and the Ultra Aged (1,500).
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