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58) In SWOT analysis, which of the following would be considered a strength?A) internal limitationsB) trends in the marketC) favorable factors in the environmentD) factors that challenge the company's performanceE) internal resourcesAnswer:E
Diff: 2Page Ref: 53Skill:ConceptObjective:2-559) In SWOT analysis, which of the following refers to factors in the external environment?D
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Diff: 2Page Ref: 53Skill:ConceptObjective:2-5
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Understanding Management
Daft/Marcic
60) The main section of the marketing plan presents a detailed ________ analysis of the currentmarketing situation.CDiff: 2Page Ref: 54
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Skill:ConceptObjective:2-561) A marketing plan begins with a(n) ________, which quickly overviews goals andrecommendations.D
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Diff: 2Page Ref: 54AACSB:Communication AbilitiesSkill:ConceptObjective:2-562) According to the textbook, your boss is most likely referring to ________ when she mentions"doing things right."A) strategyB) planningC) objectivesD) implementationE) efficiencyAnswer:D
Diff: 3Page Ref: 54Skill:ConceptObjective:2-5
63) IBM has its sales and marketing people assigned to markets in specific countries, regions,and districts. This is an example of which type of marketing organization?ADiff: 2Page Ref: 56
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AACSB:Dynamics of the Global EconomySkill:ConceptObjective:2-564) Which of the following is the most common approach to marketing organization?C
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Diff: 3Page Ref: 56Skill:ConceptObjective:2-565) Berman Electric, a chain of 18 appliance stores, has a marketing organization in whichspecialists head different marketing activities. What is this type of organization called?DDiff: 2Page Ref: 56
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Skill:ConceptObjective:2-566) Modern marketing departments are arranged in the following ways EXCEPT which one?A) functional organizationB) geographic organizationC) product management organizationD) market management organizationE) strategic management organizationAnswer:EDiff: 2Page Ref: 56
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Understanding Management
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