Joico red shampoo before and after

Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So, we thought it was only fair to give our favorite redheads their very own shampoo. Color Infuse Red Shampoo gently removes impurities, while infusing hair with rich color.

Here’s Why You’ll Love It

Designed to bump up the intensity, shine, and lasting power of the richest gingers.

Instantly reignites your red

Long-lasting results through 12 washes

Boosts shine and smoothness

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Infuse Red Shampoo and Conditioner

4.7

4.7 out of 5 stars (based on 7 reviews)

Excellent86%

Very good0%

Average14%

Poor0%

Terrible0%

This works wonders on my natural red hair. I noticed it was getting dull in the winter months and decided to try. I wasn’t disappointed. The smell is nice; not too much and not too little. I’ve only used it 3 times and my hair is much more vibrant!

Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Infuse Red Conditioner for best results.

Joico red shampoo before and after

Joico red shampoo before and after

Boosting the richness of red hair with ingredients that help protect and defend radiant color.

Red Pigments

Directly attach to the hair and instantly boost red tones.

Green Tea Extract and UV Absorbers

Help fight fading and tonal change to keep color looking great.

SmartRelease Technology

Our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Me encanta, mantiene el color por mucho mas tiempo.

Gema

Love this I have a bright red color and it helps keep the red bright and fresh and smells good

Jo

Wash my hair with this product all the time and I have minimal fading. Before using this product my hair started fading within one week.

Betty

Submit Your Review

Top positive review

5.0 out of 5 starsNatural Redhead

Reviewed in the United States 🇺🇸 on September 6, 2022

My hair was so dull and searched for something to brighten my natural color. I used a couple other products and they made my hair look dyed. This one is perfect and it gets better and better with each wash. I look forward to washing my hair now. It's so vibrant yet natural red. I get compliments on the daily since using this along with the red conditioner. I was worried about the ingredients (SLS)... so far It's been a few months and my hair feels and looks great.

Top critical review

3.0 out of 5 starsStrips color

Reviewed in the United States 🇺🇸 on April 10, 2022

Yeah, when I first purchased this, after coloring my hair red, I was reassured that this would keep the red color fresh and looking pretty. After two weeks, my color has faded and the white is growing in already from the roots. This was a waste of money, and I’m disappointed. This doesn’t actually ADD color, but more so strips color. Never again.

2 people found this helpful

1,391 total ratings, 188 with reviews

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From the United States

Reviewed in the United States 🇺🇸 on September 6, 2022

My hair was so dull and searched for something to brighten my natural color. I used a couple other products and they made my hair look dyed. This one is perfect and it gets better and better with each wash. I look forward to washing my hair now. It's so vibrant yet natural red. I get compliments on the daily since using this along with the red conditioner. I was worried about the ingredients (SLS)... so far It's been a few months and my hair feels and looks great.

Reviewed in the United States 🇺🇸 on September 6, 2022

I bought this because my bleached hair was starting to go a little green with chlorine and lack of upkeep. This really helped neutralize the green and DIDN'T turn the blonde red.

Reviewed in the United States 🇺🇸 on April 10, 2022

Yeah, when I first purchased this, after coloring my hair red, I was reassured that this would keep the red color fresh and looking pretty. After two weeks, my color has faded and the white is growing in already from the roots. This was a waste of money, and I’m disappointed. This doesn’t actually ADD color, but more so strips color. Never again.

Reviewed in the United States 🇺🇸 on December 17, 2018

I recently had my hair highlighted a funky shade of red. I love it but it fades so fast. My stylist said to get some red tinted shampoo to keep my hair looking red and add a little oomph. I bought three types not knowing which would be best for me. This one by Joico is good. It does deposit red on my hair. It also dries it out a bit so I condition my hair extra when I use it. I leave it on for three minutes so my hair can suck up the color and then condition. My hair definitely has more red than before I shampooed it.

I like this shampoo but I don't like that it is drying. I am going-to try the others and see how they compare. But, as you can see in the picture, I need help keeping the red...red and this shampoo does do that.

Joico red shampoo before and after

4.0 out of 5 stars Keeps my red highlights red but is a bit drying.
By PattyT on December 17, 2018

I recently had my hair highlighted a funky shade of red. I love it but it fades so fast. My stylist said to get some red tinted shampoo to keep my hair looking red and add a little oomph. I bought three types not knowing which would be best for me. This one by Joico is good. It does deposit red on my hair. It also dries it out a bit so I condition my hair extra when I use it. I leave it on for three minutes so my hair can suck up the color and then condition. My hair definitely has more red than before I shampooed it.

I like this shampoo but I don't like that it is drying. I am going-to try the others and see how they compare. But, as you can see in the picture, I need help keeping the red...red and this shampoo does do that.

Images in this review

Joico red shampoo before and after

Joico red shampoo before and after

Reviewed in the United States 🇺🇸 on April 24, 2021

I'm using this to enhance the red color I dye my hair every six weeks. Red fades so fast. I can't tell much difference but it smells good and I love it

Edit
I change my stance. It works! In fact, you can tell a difference in the redness even while your hair is still wet. I don't feel like it cleans my hair very well, but it makes it red!

Reviewed in the United States 🇺🇸 on November 23, 2020

I bounce back and forth with red hair from time to time. I like to lift to a level 6-7 and apply a red from there just for example of vibrancy. I wash my hair once a week maybe twice tops when it’s red to really hold in the color. This shampoo certainly helps my hair to last 4-5 weeks before needing retouch of color which helps so much. The scent is that of a Candy but it doesn’t linger or stay past my other products being applied. This does not leave your hair super moisturized on its own, you 100% need to use a conditioner in pair with it. But when you combine everything your hair is super soft and the color definitely stays vibrant longer.

Reviewed in the United States 🇺🇸 on June 1, 2021

I bought this for something other than it's intented purpose. I hoped it would hit the porous grey hair and tint it a bit red. No luck so far. It does seem to strip the hair down a bit when I have used it, so consider conditioner.

Reviewed in the United States 🇺🇸 on February 28, 2022

Wear gloves, follow directions, use the conditioner with it for best results. Definitely don't use every time you wash your hair

Reviewed in the United States 🇺🇸 on March 10, 2020

For the brunettes with red/warm undertones: I bought this shampoo to bring out the natural warmth in my hair. It has been very effective. I have been using it for about 2 weeks, 3-4 times a week in order to add warmth to my medium brown hair. The difference is more obvious in direct or bright sunlight, where the red tones are very obvious. But overall my hair is darker/warmer, in a dark auburn range. I have been using it in combination with the John Freida Brilliant Brunette shampoo to dark my hair as well.

I don’t find I have to follow up with conditioner, as the shampoo is very gentle on my hair. Hair is left soft and manageable even if I forgo conditioner.

The smell is very pleasant, artificial but nice. Sort of a candy apple smell.

Reviewed in the United States 🇺🇸 on April 3, 2021

Red never stays in my hair but this is helping. I leave it on for about 2-3 min. I would like to leave it longer but it dries your hair out a good bit. I definitely recommend using a conditioner and leaving it in to get the moisture back in your hair

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Questions? Get fast answers from reviewers

How often should I use red shampoo?

Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Infuse Red Conditioner for best results. Boosting the richness of red hair with ingredients that help protect and defend radiant color.

Does red shampoo dye your hair?

Red shampoo will also be color depositing. Don't worry, it won't completely change your hair color or turn strawberry blonde to dark red hair! Instead, the color depositing shampoo lightly enhances your red tones to refresh and restore vibrancy to your chosen hair shade.

Is joico good for red hair?

If your hair is red, your shampoo should be, too Joico's Color Infuse Red Shampoo and Conditioner are designed specifically to amp up the intensity and shine of red hair, while also protecting strands from damage. Using them is a great way to keep your red hair vibrant and refreshed between salon visits.”

What happens if you use red shampoo on brown hair?

Yes you can use vivid Bright Red on darker color treated hair & the result will be less vibrant. On brown hair with highlights you will get more vibrant results. Vivid Bright Red can last as long as you want with continued use. Vivids take more time to wash out of the hair.