Sorry, our video player is not supported in this browser. Chewy
attempts to reflect upon pets' innermost thoughts and feelings with a humorous spin. The retailer presents an unlikely canine duo, Giorgio and Ralph, who discuss mixed sentiments about their latest doorstep delivery. Ralph likes to believe that the order represents a peanut butter box while Giorgio prefers keeping up with reality, thereby, correcting his playmate and educating him about the contents of the box. In actuality, the package includes the dogs' flea and tick meds, which their mother
slyly mixes with peanut butter. Have questions about this ad or our catalog? Check out our FAQ Page.Get Free Access to the Data Below for 10 Ads!
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CHEWY is back with yet another witty animal commercial.
This time, the stars of the pet-supply retailer's newest advertisement are an 'unlikely canine duo.'
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What are the breed of dogs in the Peanut Butter Box Chewy commercial?
Chewy's Peanut Butter Box commercial features Giorgio and Ralph, "an unlikely canine duo... who discuss mixed sentiments about their latest doorstep delivery," according to the company's statement.
Giorgio is a Chihuahua, while Ralph is - what many viewers guess to be - a 200-pound St Bernard or English Mastiff.
What is the Chewy commercial about?
In Chewy's latest 'Chatty Pets' campaign commercial, Ralph believes that his owner's package is a shipment of peanut butter.
But Giorgio corrects him and educates him about the medicinal contents within the box.
Ralph, however, insists that the peanut butter box has arrived since their owner always slyly mixes their flea and tick meds with peanut butter.
All of this communication between the two dogs is done without 'really' speaking to each other.
What is the 'Chatty Pets' campaign?
The 'Chatty Pets' campaign was designed to shine a light on the importance of getting to know one's pet - especially their innermost thoughts and feelings.
Chewy's commercials aim to achieve their goal in a humorous manner.
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"All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to people’s relationships with their pets," said Orlena Yeung, Chewy’s VP of brand marketing in a statement.
"One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. ‘Chatty Pets’ illustrates the purity of this reaction with a warmth and playfulness that are true to the spirit of our brand."
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Chewy's latest 'Chatty Pets' campaign commercialCredit: ChewyPets are an integral part of an owner's life and Chewy aims to understand and appreciate every pet's distinct personality while joining owners together through their shared love of Chewy's services.
"If you are a pet owner, you are well aware that pets communicate without speaking. You may even have a specific voice in your head for what your pet sounds like," said Bo MacDonald, Creative Director, 72andSunny Los Angeles in a statement.
"We tapped into that truth and applied it to one of your pet’s favorite moments; the delivery of their Chewy box."
Who voices the chewy peanut butter box commercial?
Rob Paulsen | |
Occupation | Voice actor |
Years active | 1978–present |
Spouse(s) | Parrish Todd ( m. 1983) |
Children | 1 |