OUTLINEa.Defining Transceationb.Music to text transcreationc.Text to dance transcreationd.Dance to visual transcreationII.CONTENTDefining Transcreation-Process of adapting a message from one language to another whilemaintaining its intent, tone and contextDifferentiating from Translation-Process of translating words or text from one language to another-Direct equivalent of message or words to the language of targetaudienceIn transcreation,The translation is different for every target audience depending ontheir language, culture, traditions, and beliefs.Becomes creative so that the target audience may understand themessage in their own context.Examples of Bad TranscreationPEPSI SLOGAN:COME ALIVE WITH THEPEPSI GENERATION Show
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0 comments | 1 shares Estimated reading time: 5 minutes 12.30-2pm | Friday 12 February 2010 Speakers Chair Dance is generally concerned with non-verbal bodily communication, while literature is text-based and disembodied. However, the long relationship between dance and text has been explored both through textual interfaces by collapsing the boundaries between different art forms such as physical theatre, dance and literature and within the world of text, these boundaries are negotiated through the body of literature written about dance. The exploration of the interactions between dance and literature opens up possibilities for exploring social and political, philosophical, and methodological problems concerning time and space as the constitutive elements of dance, the possibility to ‘write’ dance, and the social, cultural and political issues which dance expresses. This session aimed to create a dialogue between dance practitioners and dance authors; between those who practice dance and think of texts on the one hand and those who write texts and think of dance on the other hand Organisers: Luc Bovens (Professor of Philosophy, LSE), Dana Mills (University of Oxford) and Dr. Jennifer Tarr (Methodology) About the authorPosted In: Transcreation What is Transcreation? Transcreation basically means recreating a text for the target audience, in other words “translating” and “recreating” the text. Hence the term “transcreation”. Transcreation is used to make sure that the target text is the same as the source text in every aspect: the message it conveys, style, the images and emotions it evokes and its cultural background. You could say that transcreation is to translation what copywriting is to writing. Translating these texts therefore requires a lot of creativity Music to Text All sound, with the exception of pure noise, has some structure and, often, periodicity. This is especially true of music, where structure and periodicity is manifest in both the time and frequency domains - i.e. in rhythm and in pitch. Text to Dance Dance is generally concerned with non-verbal bodily communication, while literature is textbased and disembodied. However, the long relationship between dance and text has been explored both through textual interfaces by collapsing the boundaries between different art forms such as physical theatre, dance and literature and within the world of text, these boundaries are negotiated through the body of literature written about dance. Dance to Visual The question is not merely of borrowing and exchanging materials and ideas from one art form to another. In Indian thought, dance, and all art, is basically a religious sacrifice (yajna). Art is also regarded as a form of yoga and a discipline (sadhana). Through the creation of a work of art the artist/craftsman strives to evoke a state of pure joy or bliss (ananda). Dance to Visual Principles of Design What is Design? Design is the creation of a plan or convention for the construction of an object or a system. It may be an architectural blueprints, engineering drawings, business process, circuit diagrams or sewing patterns. Design has different connotations in different fields Principles of Design The principles of design describe the ways an artist use different elements of design in a composition. These ways or principles are: Unity and Harmony Rhythm, Variation Balance and Propotion Emphasis Unity and Harmony Harmony can be described as sameness, the belonging of one thing with another. The repetition of design elements like colour, texture, shape, and form is one of the easiest ways to achieve harmony to create a composition. Unity and Harmony Unity is when the elements in a space combine to make a balanced, harmonious complete whole. The space feels right and everything works together. The result is a pleasing feeling, that everything is right with the space. Harmony and unity are two words that designers often use to describe the feeling of a space. We will also use these terms in relation to your project and the finishes, fixtures and furniture we are proposing. They can provide a sense of calmness, or at least play a role in limiting chaos in our workplaces, and can also add to the comfort level of a room; especially when balance is also considered and effectively realized. Rhythm Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing. To keep rhythm exciting and active, variety is essential. A visual tempo or beat. The principle of design that refers to a regular repetition of elements of art to produce the look and feel of movement. There are 5 different methods of showing rhythm; Alternating, Flowing, Progressive, Random, and Regular. Variation Using the range of different qualities or instances of an art element to create a desired visual effect. The variety of shapes, colours etc., variety can add interest and break the monotony of simple repetition. Balance Balance is the concept of visual equilibrium, and relates to our physical sense of balance. It is a reconciliation of opposing forces in a composition that results in visual stability. Most successful compositions achieve balance in one of two ways: symmetrically or asymmetrically. Balance in a three dimensional object is easy to understand; if balance isn't achieved, the object tips over. To understand balance in a two dimensional composition, we must use our imaginations to carry this three dimensional analogy forward to the flat surface. Balance Symmetrical balance can be described as having equal "weight" on equal sides of a centrally placed fulcrum. It may also be referred to as formal balance. When the elements are arranged equally on either side of a central axis, the result is Bilateral symmetry. This axis may be horizontal or vertical. It is also possible to build formal balance by arranging elements equally around a central point , resulting in radial symmetry. There is a variant of symmetrical balance called approximate symmetry in which equivalent but not identical forms are arranged around the fulcrum line. Balance Asymmetrical balance, also called informal balance, is more complex and difficult to envisage. It involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a fulcrum point. This can be best imagined by envisioning a literal balance scale that can represent the visual "weights" that can be imagined in a two dimensional composition. Proportion Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole. This means that it is necessary to discuss proportion in terms of the context or standard used to determine proportions. Proportion is the feeling of unity created when all parts (sizes, amounts, or number) relate well with each other. When drawing the human figure, proportion can refer to the size of the head compared to the rest of the body. Emphasis Emphasis is the part of the design that catches the viewer’s attention. Usually the artist will make one area stand out by contrasting it with other areas. The area could be different in size, color, texture, shape, etc. Emphasis creates a focal point in design composition; it is how we bring attention to what is important in it. Members: Hanah Camelle Moscoso John Oneal Aguillon Kenberlie Maisog What is transcreation in music to text?Transcreation is the merger of two words: translation and creation. It's an intricate form of translating that preserves the original intent, context, emotion, and tone.
What song is an example of transcreation?“Romeo and Juliet”. Dumas to music.
What is transcreation in art appreciation?Transcreation is the process of translation whilst maintaining the original context, style, intent and tone. It goes beyond simply translating words; it means that the message itself is also adapted.
What do you mean by transcreation?What is Transcreation? Transcreation is the process of adapting content from one language to another while maintaining the existing tone, intent and style.
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Transcreation music to text text to dance dance to visual
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