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To ensure your Redken products are authentic, please purchase through one of the following:
AUTHORISED RETAILERS & SALONSTo find an authorised haircare professional near you please visit our Salon Locator. AUTHORISED ONLINE RETAILERSEnsure your Redken product purchase is authentic when shopping online by purchasing only from our authorised partners:
To ensure you are purchasing the safest products that are quality controlled and authentic, we firmly recommend purchasing our products from an authorised online retailer. You can find out more by contacting us here.
If you are hesitant to commit to permanent color on your hair, ask your colorist for a Shades EQ service, a demi-permanent haircolor that delivers color, shine, and condition to hair. Whether you are looking to refresh or tone color, cover gray, enhance shine or achieve the season's hottest red carpet trends, Shades EQ is always the answer. The Shades EQ family features no ammonia for minimized cuticle damage and includes Shades EQ Gloss, a gentle equalizing conditioning color featuring wheat amini acids for healthy shine and incredible coloring. •The #1 demi-permanent haircolor in the U.S. SEQ Color
Gloss Avilable in 60ml. Free standard delivery on all Australian orders over $149 Making a return or exchange is easy. Just make sure you request a Returns Authorization with 2 days of receiving your purchase. More info Does Target sell Redken?Redken products should be sold exclusively in salons. When you come across our products in Walmart or Target, these products are considered “diverted” and you may be at risk by purchasing them.
Do you apply Redken Shades EQ to wet or dry hair?Shades EQ Gloss should be applied on dry hair.
Does Redken EQ cover GREY?Shades EQ alone can also work on covering gray roots, since it blends the gray without lifting hair's natural pigment.
How do you choose Redken Shades EQ?Always consider the exposed undertones visible at the target level. To counteract undertones, select a shade level with tonal value opposite to the undertone exposed at the target level. Remember, opposites neutralize. When in doubt, consult the color wheel!
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