Next: Non-skippable ad campaigns Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message. With videos of 6 seconds or less, bumper ads let you
reach people with bite-sized messages, while providing a minimal impact on their viewing experience. Bumper, TrueView, and non-skippable ads are part of the same line item type in Display & Video 360, but you must create separate line items for each format. Start in an existing insertion order or create a new
one. You can also duplicate an existing insertion order that contains YouTube & partners line items and then edit the copied line items. In your insertion order, click the New line item button. In the page that opens, pick YouTube & partners. In the following page, enter the following information for your line item: Name for your line item. Set the Type to
Brand awareness and reach. Set the Ad format to bumper ads. Click Next. In the Targeting section, you'll see that the inventory source is set automatically. You can click Add targeting to set other line-item level targeting options. Additional types of targeting are available in the line item's ad groups.
Nuances of YouTube targetingUnlike other types of line items, targeting for YouTube & partners line items for bumper ads can be set at 2 different levels: the line item level and the ad group level. Learn more about targeting options for YouTube & partners line items. Also, please note that any default targeting set at the insertion order level will not be applied to your YouTube & partners line items. Configure your line item's settings:
(Optional) Add related videos to your line item. This adds a list of related videos below a YouTube ad. (Optional) Select the Floodlight activity you want to use to count conversions. Select Create new ad group to set up an ad group for your line item:
(Optional) If you'd like to use multiple ad groups, click Create new ad group and repeat the steps above. It can be useful to use multiple ad groups within the same line item for bumper ads if you have one budget that can be allocated across:
Click Create to save your new line item. Report on bumper adsYou can use either the General report or the YouTube report for bumpers. If you’re using the YouTube report, make sure you select eCPM as a metric since it’s not included by default. Views and views-related metrics are not available for bumpers because they are purchased on a CPM basis. Next: Non-skippable ad campaigns Was this helpful? How can we improve it? What are key benefits of bumper ads?Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message. With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience.
Which is a key benefit of bumper ads they create accurate customer match they provide accurate signals they produce detailed demographics they deliver maximum reach?Correct Answer is: They deliver maximum reach.
How effective are bumper ads?The short length of bumper ads makes them uniquely effective at keeping attention because a countdown timer shows viewers how long the ad will last. In fact, Google found that viewers are far more likely to recall the ad content of bumper ads.
What statement is true about bumper ads?They provide reach, frequency, and brand awareness.
This statement is true about Bumper Ads that they're designed for a mobile-first world. Bumper ads are designed for a mobile-first world, and deliver more reach than any other ad format.
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