43. Which of the following is not one of the three main links in the supply chain?A.Materials flow from suppliers and their "downstream" suppliers at all levelsB.Transformation of materials into semifinished and finished products—the organization'sown production processesC.Distribution of products to customers and their "downstream" customers at all levelsD.None of theseMaterials flow from suppliers and their "upstream" suppliers at all levels.
AACSB: Reflective ThinkingAACSB: TechnologyBlooms: UnderstandDifficulty: 2 MediumLearning Outcome: 08-02 Describe supply chain management and its role in supporting business operations.Topic Area: Supply Chain Management8-19
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Chapter 08 - Enterprise Applications: Business Communications44. Which of the following is not one of the five basic components of supply chainmanagement?
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AACSB: Reflective ThinkingAACSB: TechnologyBlooms: RememberDifficulty: 1 EasyLearning Outcome: 08-02 Describe supply chain management and its role in supporting business operations.Topic Area: Supply Chain Management45. What is it called when distorted product-demand information ripples from one partner tothe next throughout the supply chain?
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AACSB: Reflective ThinkingAACSB: TechnologyBlooms: RememberDifficulty: 1 EasyLearning Outcome: 08-03 Identify the benefits and challenges of SCM along with its future.Topic Area: The Benefits of SCM8-20
Chapter 08 - Enterprise Applications: Business Communications46. Which of the following represents the bullwhip effect?
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AACSB: Reflective ThinkingAACSB: TechnologyBlooms: RememberDifficulty: 1 EasyLearning Outcome: 08-03 Identify the benefits and challenges of SCM along with its future.Topic Area: The Benefits of SCM
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Terms in this set (40)
What takes information entered into a given system and sends it automatically to all downstream systems and processes?
Forward integration
Which of the following is not one of the three main links in the supply chain?
Materials flow from suppliers and their "downstream" suppliers at all levels
Who are the primary users of SCM systems?
Customers, resellers, partners, suppliers, and distributors
Which application's primary business benefits include market demand, resource and capacity constraints, and real-time scheduling?
SCM
What is the integration of data from multiple sources, which provides a unified view of all data?
Data integration
what helps organizations reduce inventory investments, while improving customer satisfaction?
Collaborative demand planning
What is selling additional products or services to an existing customer?
Cross-selling
What helps an organization identify its customers across applications?
CRM reporting technologies
What is data integration?
The integration of data from multiple sources, which provides a unified view of all data.
Where would you find the suppliers' suppler in a typical supply chain?
Upstream
Which of the following is not one of the five basic components of supply chain management?
Cost
Which of the following represents sales force automation?
A system that automatically tracks all of the steps in the sales process
What provides Web-based self-service tools that streamline and automate the human resource department?
Employee relationship management
What are two of the primary features of ebusiness components?
Eprocurement and elogistics
Which of the following is not an example of a primary enterprise system?
Enterprise revenue planning
Which of the following represents operational CRM?
supports traditional transactional processing, Supports day-to-day front-office operations, and Supports operations that deal directly with the customers
Why is CRM one of the most valuable assets a company can acquire?
CRM has proven to increase customer loyalty and retention and an organization's profitability
Which question below represents a CRM predicting technology question?
What customers are at risk of leaving?
Which of the below represents the bullwhip effect?
Distorted product-demand information ripples from one partner to the next throughout the supply chain
Which of the following is a common sales CRM metric?
Number of new customers
What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers?
Analytical CRM
What takes information entered into a given system and sends it automatically to all upstream systems and processes?
Backward integration
What are the primary business benefits of an ERP system?
forecasting, planning, purchasing, material management, warehousing, inventory, and distribution
Which question below represents a CRM reporting technology example?
What is the total revenue by customer?
What is the ability to view all areas up and down the supply chain in real time?
Supply chain visibility
Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns?
CRM
What is increasing the value of the sale?
up-selling
In which of the five basic supply chain activities do you prepare to manage all resources required to meet demand?
plan
What can analytical CRM modeling tools discover?
Identify opportunities for expanding customer relationships, Identify opportunities for cross-selling, Identify opportunities for up-selling
Where would you find the customers' customer in a typical supply chain?
Downstream
What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?
Website personalization
Which application's primary business benefits include forecasting, planning, purchasing, material management, warehousing, inventory, and distribution?
ERP
In which of the five basic supply chain activities do you build relationships with suppliers to procure raw materials?
Source
What is backward integration?
Takes information entered into a given system and sends it automatically to all upstream systems and processes.
Which question below represents a CRM analyzing technology question?
Why did sales not meet forecasts?
What does supply chain management involve?
The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability
What is enterprise resource planning?
Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations
What automates order processes from initial customer inquiry to final product delivery?
Selling chain management
What is forward integration?
Takes information entered into a given system and sends it automatically to all downstream systems and processes.
Which of the following is an extended ERP component?
Business intelligence, Ebusiness, and Customer relationship management
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