Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)DMCCEQA.com
Show
Correct Answer:
HubSpot Digital Advertising Certification Exam Answers 2022
Which represents a broad match keyword?Basically, broad match is a keyword match type that search engines use to determine which search terms your ads are eligible to match against. It's called “broad” because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword.
What is broad match modifier keywords?In February 2021, Google Ads began to incorporate behaviors of broad match modifier (BMM) into phrase match. As of July 2021, both phrase and broad match modifier keywords have the same updated phrase matching behavior for all languages and show ads on searches that include the meaning of your keyword.
What are 3 keyword match types?The three keyword match types are Exact, Phrase, and Broad. But before discussing match types, it's important to be aware of some rules and definitions. Close variations refers to plural or singular forms of a word.
How do you use broad match keywords?Tips for Using Broad Match Keywords. Put broad match keywords in separate campaigns so they don't take budget away from more restrictive match types.. Add in broad modified, phrase, and exact match keywords already in your account as negatives to your broad match campaigns.. |