Which of the following statement about marketing is true?

85) The drugstore chain CVS uses loyalty-card data to better understand what consumers purchase, the frequency of store visits, and other buying preferences, which is associated with which technology-enhanced company capability?

A) Companies can reach consumers quickly and efficiently via social media and mobile marketing, sending targeted ads, coupons, and information.

B) Companies can improve purchasing, recruiting, and internal and external communications.

C) Companies can improve cost efficiency.

D) Companies can collect fuller and richer information about markets, customers, prospects, and competitors.

E) Companies can use the Internet as a powerful sales channel.

What are the four broad components of holistic marketing?

A) relationship, internal, position, and performance marketing
B) integrated, internal, position, and performance marketing
C) relationship, integrated, internal, and performance marketing
D) integrated, relationship, social responsibility, and position marketing
E) relationship, social responsibility, internal, and performance marketing

Ps stand for ________.

A) product, positioning, place, and price
B) product, production, price, and place
C) promotion, place, positioning, and price
D) place, promotion, production, and positioning
E) product, price, promotion, and place

Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

A) product, positioning, people, and price

B) people, processes, place, and promotion

C) product, processes, price, and people

D) people, processes, programs, and performance

E) product, price, promotion, and people

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Which of the following statements about marketing is TRUE?

Which of the following statements about marketing is TRUE?

a. it is generally successful as long as you fund it, and most new products succeed
b. most laypeople know very little about it
c. it is fairly foolproof if you know and apply traditional formulas
d. it isn't always easy; thousands of new products fail each year

Answer: d. it isn't always easy; thousands of new products fail each year

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Which of the following statements about marketing is true?

Which of the following statements about marketing is true? 

A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.

Answer: B

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Which of the following are factors required for marketing to occur?

The four Ps are the four essential factors involved in marketing a product or service to the public. The four Ps are product, price, place, and promotion.

Which of the following is a short definition of marketing quizlet?

A short definition of marketing is "meeting needs effectively." F. Marketing research is part of marketing. T. When firms make the right decisions, they produce products and services that their target markets perceive as having value.

Which of the following statement is correct about marketing?

Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole. D. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Answer» b.

What is the main objective of marketing?

Objectives of Marketing Marketing majorly focuses on achieving consumer satisfaction and maximising profits. Customer Satisfaction: The primary motive of a company is to satisfy the needs of customers. Ensure Profitability: Every business is run for profit, and so goes for marketing.