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Terms in this set (53)
A credit card provider uses a software to determine the likelihood of customers defaulting on their payments. The software assigns a credit score to each customer based on their past transactional records. This software is an example of a ________ system.
business intelligence
Which of the following statements is true about business intelligence systems?
They help identify patterns in mountains of data.
Which of the following is an effectiveness objective of the BI process?
assessing current conditions
Which of the following is an efficiency objective of the BI process?
meeting time constraints
Which of the following statements is true of a BI system?
A BI server is capable of delivering output in a variety of formats
The special repository for business intelligence applications is called a ________.
data warehouse
In BI terms, operational databases are often referred to as ________.
online transactional processing systems
Which of the following is referred to as an online analytical processing system?
the data warehouse
Which of the following statements is true of the reporting process?
It applies simple operations to reveal patterns in data.
Which of the following types of analyses is used in the reporting process?
RFM analysis
A digital dashboard is a(n) ________.
visualization that is customized for a particular user
A(n) ________ analysis is used to analyze and rank customers according to their purchasing patterns.
RFM
Which of the following statements is true about RFM analysis?
It uses more than a single attribute to sort the customers.
The supermarket from which Robert purchases groceries gives him an RFM score of 115 (R=1; F=1; M=5, on a scale of 1 to 5). Based on this information, which of the following is a valid conclusion?
Robert frequently purchases inexpensive items from the supermarket.
An RFM score of 555 (R=5; F=5; M=5, on a scale of 1 to 5) assigned to a customer indicates that the customer ________.
has not purchased anything recently
In an RFM analysis, what will be the M score of a customer who spends the least amount of money, when rated on a scale of 1 to 5?
A) 5
________ provides the ability to analyze data using basic operations such as sorting, grouping, filtering, and calculating but, the operation is typically repeated.
OLAP
Drilling down into data means ________.
dividing the data into more detail
An OLAP measure is a(n) ________.
data item to be processed in an OLAP report
An OLAP ________ is a characteristic or attribute of an info cube.
dimension
An OLAP report that displays information using three dimensions is called a(n) ________.
info cube
An organization uses a business intelligence system to predict products that tend to be purchased together. This is an example of a(n) ________ process.
data mining
Which of the following statements is true regarding the data mining process?
Its objective is better prediction of various outcomes.
Regression analysis is an example of a ________ analysis process.
data mining
________ analysis is a type of data mining analysis which measures the impact of a set of variables on another variable.
Regression
Regression analysis is used to ________.
predict future performance
Which of the following is used to predict cross-selling opportunities?
market basket analysis
A retail store wants to identify the types of products that they should bundle together on sale. Which of the following types of analysis would be most suitable for this purpose?
market basket
Selling products in addition to what customers request is called ________.
cross-selling
Margin Retails, a local supermarket, stocks up aftershave products next to the shaving creams predicting that consumers purchasing the shaving creams are most likely to purchase the aftershaves. In this case Margin's analysis technique is typically based on ________.
cross-selling
Which of the following is an example of unsupervised data mining?
market basket analysis
Which of the following is true about unsupervised data mining?
Analysts do not create a model before running the analysis
Which of the following is an example of supervised data mining?
regression analysis
Which of the following is true about supervised data mining?
Analysts develop a model prior to the analysis.
________ is the creation of images or diagrams that communicate a data pattern in a highly readable format.
Visualization
A sales manager uses a bar chart to describe sales projections to his associates. This scenario exemplifies ________.
visualization
Which of the following processes supported by BI information systems refers to the selection of a choice among available options and can be done individually or in a group?
decision making
________ is a rule-based system that acquires and stores human knowledge in the form of If/Then rules.
Expert system
Which of the following is an objective of the NBO process?
to predict the number of customers who will accept an offer
Which of the following is a feature of Big Data?
Its datasets are at least a petabyte in size.
Because of the massive volume of Big Data, it has to be processed using the ________.
MapReduce technique
________ is an open-source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers.
Hadoop
The database operations in a MapReduce system are slow as the system keeps the data in ________.
secondary storage
With the introduction of SAP HANA, the database operations of Big Data systems are faster when compared to MapReduce systems. Which of the following statements justifies this improvement?
A solid-state memory device is used to store data.
Data that are problematic for business intelligence are termed ________.
dirty data
An organization uses SAP financial management software to store accounting details and Microsoft CRM software to record customer transactions. Managers face problems when they have to make decisions based on both sets of data, as the data are stored on two different platforms. Such data are referred to as ________ data.
nonintegrated
Granularity refers to the ________.
level of detail of the data
________ include the activities of a customer on a Web site.
Clickstream data
Which of the following BI-related problems is most commonly associated with organizational leaders?
overselling the potential of a BI system
The SAP OLAP database is referred to as ________.
data warehouse
The collection of operational process data that SAP uses is referred to as ________.
online transactional processing
Which of the following is a factor that will impact the growth of business intelligence in the future?
mobile devices
Which of the following is most likely to cause a technology backlash with the growth of business intelligence?
consumer privacy
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Verified questions
ADVANCED MATH
Find an arithmetic progression of length six that begins with the integer 7 and where every term is a prime
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Verified answer
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If a store sells $139,499 worth of electronic organizers at a sale price that is an exact dollar amount less than$300 and more than $1, how many electronic organizers did they sell?
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Years ago, before overnight delivery services and e-mail, people would send messages by carrier pigeon and would keep an ample supply of pigeons in pigeonholes on their rooftops. Suppose you have a certain number of pigeons, let's say P of them, but you have only P-1 pigeonholes. If every pigeon must be kept in a hole, what can you conclude? How does the principle we discussed in this section relate to this question?
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