Hey, iCertificationHelp Team has found the correct answer to the question Which Report Shows How Long A Video Was Watched In Aggregate? bellow is the solution to this question, and the correct answer is marked as a “Green Colour“. Correct Answer: Watch time report Great Work! Congratulation for answering this question correctly and we a glad to tell you that you can find all question related to YouTube Creative Essentials Assessment Certification Exam Answers on iCertificationHelp.com our expert team has prepared all question answer by participating in the exam and we have collected all question which is going to be in this test. So now, you don’t have to be worried about how you will pass the YouTube Creative Essentials Assessment Certification Exam Answers. and for batter user experience, we have described all answers in details, so after answering the question, you will also gain your knowledge. (A) Analytics report (B) Audience report (C) Audience retention report (D) Watch time report The Watch time report in YouTube analytics shows the aggregated total of how many minutes people spend watching each video over time. The Watch time report in YouTube analytics basically shows what are people
watching. This question is a part of the Knowledge Check Assessment section of Google Ads Video Certification, YouTube Creative Essentials Assessment and Check your Knowledge section of Explore Creative Essentials for YouTube lesson unit. You can get all the answers to all three exams in our Google Ads Video Certification Knowledge Check
Assessment Answers page, YouTube Creative Essentials Assessment Answers page, and Explore Creative Essentials for YouTube Answers page. This article describes YouTube ad metrics that help you analyse the performance of your video ads. You can learn about metrics such as impressions, views, engagement and clicks, and the type of audience that you’re reaching. This article covers the following topics: Note: While it is possible to
upload videos directly to Google Ads to be used in your video ads, certain video metrics are only available for video content hosted on YouTube. As a best practice, we recommend hosting your video on YouTube for your Video campaign so that you have the most available metrics to gauge your performance. It is also a best practice to link your YouTube account to your Google ads account, as doing so makes earned actions
(and other functionality) available within your account. There are several ways you can measure how viewers interact with your video ads. Each metric has its own benefit and can help you determine which ads are most effective. Learn more about YouTube video metrics, including impressions, paid views, organic
views, Interactions, Engagement, View rate, 'Video played to' metrics, Earned actions, Viewability and Active View metrics, Display Impression Share metrics and Brand lift metrics. Impressions reveal your campaign's reach and how often viewers are exposed to the in-feed thumbnail or the initial in-stream portion of your video. Paid viewsPaid views reveal the number of times viewers view a larger portion or the entirety of your ad, beyond just the impression.
Note: When a viewer clicks on elements of your video ad such as calls-to-action (CTA), cards, banners, thumbnails or logos before the view is incremented, a click and a view will be counted. In-feed ad views: This metric is counted when the video watch page loads after the viewer has clicked the thumbnail and is taken to the video watch page. Some exceptions to counting views include:
What if a view is already incremented and then a click occurs? Does it count as a second view? No. In this instance, we would only increment a click and not a second view. Is a click on the in-feed thumbnail counted as a click? No. It only increments the view count after the watch page loads. Why are there variances in views across my reporting sources? Some variances between views you see reported in Google Ads, in YouTube Analytics and on the public watch page (which is populated via YouTube Analytics) is expected. This is primarily due to differences in the recency of their data (varied 'freshness' or refresh rate), differing spam thresholds and differing eligibility for ads counted on the public view count which include non-bumper in-stream, bumper and non-skippable ad views. Learn more about the differences between Google Analytics and YouTube view data Can I still create audience lists of users who have already seen my videos or channel for formats that don’t increment the view count? Audience lists dependent on a view (for example, 'Viewed any video from a channel’) aren't compatible with formats that don't increment the view count such as bumpers, non-skippable and instream ads less than 10 seconds. You can create the lists in your account, they'll just have no users added to them as these users are not incrementing the view count to be added to the audience list. Organic viewsWhen a viewer watches your video without any prompts such as ads, it’s called an organic view. A view occurs when a person watches your video. In order to preserve accuracy in view counts, irregular playbacks (like spam) are removed from the public view count metrics. In incrementing view count, YouTube algorithmically determines user intent. Organic views have different criteria for what counts as a view compared to paid ads views. Refer to paid views and understand the differences between Google Analytics and YouTube Analytics view data section below. InteractionsThe 'Interactions' column reflects Engagements for Video campaigns. Engagements represent the main action associated with an ad format. Learn more About engagements reporting Unlike views, engagements are counted after 10 seconds of viewership. For videos longer than 10 seconds, engagements give you a sense of viewers who watched more than an impression, but not a full view (though viewers can complete a full view and count as an engagement). Learn more About Engaged-view conversions Interactions help you compare the value and performance of your Search, Video and Display campaigns. For example, you can use Interactions to compare the value of a Search click compared to a Video view. Interactions consolidate the reports of your various campaign types, giving you a comprehensive understanding. Make sure to refer to the 'Engagements' section below for a better understanding. EngagementsBefore you begin, make sure to refer to the 'Interactions' section above for a better understanding. For videos longer than 10 seconds, engagements give you a sense of the frequency of viewers engaging beyond just the impression (or using the skip button), but don’t always complete the full view. The table below outlines the format, criteria and other information about engagements:
Engagement rate = engagements/impressions View rate (previously known as View-through rate (VTR))The view rate helps you determine the per cent of impressions that resulted in a view. It attests to how compelling your ad is. View rate helps you answer the question, 'Of the people who were prompted with your ad, what percentage were counted as a view?' A low view rate might suggest that the initial portion of your creative wasn’t compelling enough. 10-15% is considered average across all industries, but it can vary significantly. Learn more with A playbook for building effective creative on YouTube View rate = views/impressions Note: While the strict definition of view rate is the same across video formats, the individual formats have different criteria for what is considered an Impression or a view. Keep these differences in mind when comparing view rate performance (Review view and impression definitions above).
Average cost per view = cost/views What’s a good CPV? 'Good' is subjective. Average CPVs vary by format, industry, seasonality and other factors. Your best benchmark is your historical campaign data (for example, how cost effective is Ad Group A compared to Ad Group B in your campaign). Why does my Avg. CPV exceed my max. CPV? This can be observed because you are viewing a date range when the max. CPV was changed. For example: Day 1-5 your max. CPV is $0.20. Day 6-10 your max. CPV is $0.10. If you check the max. CPV on day 10, your account will show the max. CPV of $0.10. However, if your date range is day one to 10 you’re including days one to five where the max. CPV was higher. The average CPV that you find reported might be higher than $0.10 in your reporting from the days where your max bid was higher. Check your change history and filter for bid changes to see if a date range overlaps with when your max. CPV was lowered. 'Video played to' metrics'Video played to'' metrics count the percentage of people who watched 25%, 50%, 75% or 100% of the video out of the viewers who initiated the player. The point at which the video player is initiated will differ for different formats (for example, with in-stream, videos start playing automatically. For in-feed, this occurs when the viewer is taken to the watch page after clicking the thumbnail). Quartile reporting can be used alongside your other metrics, such as view rate and audience retention (found in your YouTube Analytics data) to check roughly where in your video users are dropping off. If you find a steep drop off at certain points, figure out what it is about your ad creative that might be leading to that (outside of expected behaviour). For example, it’s common to find a steep drop off of users after five seconds for in-stream ads when the skip button appears for users. Here's an example of the 25% quartile metrics: 'Video Played to 25%' Percentage = # of viewers still watching after 25% of the video has elapsed # of times the video player is initiated How it works:
Your quartiles would be:
Why aren’t views or the view rate matching up with my quartile reporting if I try to back into them with manual calculations? You can’t track in-feed ad format manually, and dividing the 100% played to/impressions will not match the view rate. Note that for in-feed ads, impressions =/= 'when the video player is initiated'. A view is also counted if someone engages with the video (by way of a click on display URL, companion banner, or ad extensions, if any). If a viewer watches only 15 seconds of a 20-second video and then clicks on the display URL to go to the landing page, this would be counted as a view and increment the view rate. But since the video has not been watched until the end, this would not qualify for a '100% video played to' metric. The quartiles aren’t as accurate as the mechanism that increments the view count. The quartile reporting is intended to be directionally helpful to show you where viewers are dropping off in your video. It should not be used to back into your view metric to confirm accuracy of either metric, as it’s likely to vary slightly. Earned actionsAn earned action includes earned views, likes, subscribers, playlist additions and shares. They occur when someone views your video ad, then within seven days after the initial view performs an action on your linked YouTube channel(s). You aren't charged for earned actions. Multiple views from the same person are counted as a single earned view. Earned actions are a great way to get insight into free added value that your campaign has helped result in. It demonstrates a strong affinity for your channel or brand, and often is a strong indicator of a high-value customer. Note: Earned actions can occur on any channel linked to your account. For example, if a viewer watches an ad on Channel A and counts as a view, then navigates to Channel B and likes a video, the like on Channel B would be an earned like as long as Channel B is also linked to the Google Ads account. Why am I not seeing reports for the earned views/earned subscribers metric? If personalised ads are turned off on one or more YouTube channels linked to a Google Ads account, you won't see reporting for earned actions. To see reporting for earned actions, that box must be unticked. To change the option, log into your YouTube account and navigate to the YouTube Studio. In the bottom left corner, go to 'Settings' > 'Channel' > 'Advanced Settings' > Scroll down to find the 'Disable interest-based ads' tickbox. Make sure that you have the 'Engagement' box ticked when you link your YouTube account to your Google ads account. To verify, go to your Google Ads account, click 'Tools and Settings' > 'Linked Accounts' > 'YouTube'. In the 'Permissions' column, you will see a bullet for 'Engagement' if it was enabled when the account was linked. Keep in mind that if you disable personalised ads for some YouTube channels and enable them for other channels, you’ll still see earned action reports in their Google Ads account, but not which channel the earned actions came from in reporting. Viewability and Active View (Disambiguation)Display impression share metricsVideo impression share can be checked by pulling impression share metrics, as YouTube is part of the Google Display Network. Impression share helps you answer the question 'Of the available inventory that you can show based on the settings and targeting in your campaign, how much of it are you showing impressions on?'. This metric can help you understand the following:
Brand Lift metricsMetrics to prioritise based on your campaign goalsWhile many metrics are reported across campaign types, certain ones should have a much higher priority when assessing your campaign's success based on your selected campaign goals. For example, if you're running a campaign with 'Brand awareness and reach' as the objective, conversions might be reported, but it shouldn't be a key metric to help you assess the success of your campaign. How 'Brand awareness and reach' metrics workIf you’ve selected 'Brand awareness and reach' (or Video Ad Sequencing within 'Product or brand consideration') as the objective of your campaign during campaign setup, in addition to Impressions, Unique Reach and Avg. Impression Frequency, the following metrics should be a focus to assess your campaign’s success:
CPM = cost/(impressions/1,000)
How 'Sales', 'Website Traffic' and 'Leads' metrics workIf you’ve selected ‘Sales’, ‘Website Traffic’ or ‘Leads’ as the objective of your campaign during campaign setup, the following metrics should be a focus to assess your campaign’s success:
What about bumper ads? They don’t increment the view so can they increment the conversion column? Yes, but only if the viewer has clicked the ad. If a viewer clicks a bumper ad, a click will be incremented, but not a view. If they then convert, they’ll be counted as a conversion instead of a view-through conversion.
CVR = Conversions/Views Understanding the differences between Google Ads and YouTube Analytics view dataNote: Some level of discrepancy between reporting sources is common and in some cases expected. The below information helps to make sure that you’re making accurate comparisons and set expectations on what’s considered (ab)normal after you’ve confirmed that you’re making a fair comparison. For easier understanding, we’ve abbreviated platform names in the below section as follows: GA = Google Ads YTA = YouTube Analytics PWP = Public Watch Page (also known as the public view count that you see under a video) YouTube Analytics vs. Public Watch PageThe Public Watch Page is populated based on the data from YouTube Analytics so generally these should be fairly close. For very popular videos with large amounts of views in a short amount of time, you might see a bit of variance if looking at today’s date, but typically you shouldn’t see this looking at a date 48-72 hours old. Google Ads vs. YouTube AnalyticsWhile some discrepancies between reporting sources are expected, often when users see differences in reporting it is because they are investigating an ad format that can't increment views or they are making a comparison that is not a fair one to be making (that is, they're actually comparing two different things). It's recommended to rule out the following before concluding that any discrepancies that you find in reporting are from the expected level of variance between the two platforms:
If your video is fractions of a second above 10 seconds (that is, 10.2 seconds) after video compression upon upload, this can sometimes cause it to fall just below 10 seconds. Uploading a video above 11 seconds can help you avoid this. Note that compression is very minimal and is imperceptible to a user viewing your video.
Because of this, a discrepancy of 15-20% between the two reporting sources is considered within our normal range. (Using the formula |(YTA views – GA views)/YTA Views | * 100 to calculate the % Change (also known as discrepancy)) If you see a discrepancy above 15-20%, contact your Google Support representative (ideally with information showing that you’ve confirmed all the above points first). In rare cases, our teams can pinpoint an actual direct source of the discrepancy and correct it, but if not, these are helpful examples for our engineering teams to use to make longer term improvements. While YouTube Analytics is a free, value-add tool, we recognise its importance to advertisers and are working hard to align its reporting as closely as possible with Google Ads View reporting. For now, differences in view counts reported by these two systems are expected. However, be assured that the metrics reported in Google Ads are accurate. Google Ads vs. Public Watch PageThe Public Watch Page is populated based on YTA data. To check why GA wouldn’t match PWP, you’d do the same checks that you would do to confirm why you found differences in what’s reported between GA and YTA (listed in the Google Ads vs. YouTube Analytics section above). Related link
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