What are some of the reasons that many diversification efforts fail to achieve desired outcomes

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    3. Discuss how managers can create value for their firm through diversification efforts.

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    4. What are some of the reasons that many diversification efforts fail to achieve desired outcomes?

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    CASE STUDY: Compare today's current status of the Ford Motor Company to the date of the case study (mid-

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    Ford Motor Company, Alan Mulally, diversification efforts

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