What happens when supply increases and demand decreases?

When I teach principles of economics, I start the class by asking two questions:

  1. Do you believe people buy more at lower prices and less at higher prices?
  2. Do you believe that sellers want to sell more at higher prices and less at lower prices?

After I get almost universal agreement--and I do because I tell them their grade hinges on agreeing with me--I tell them:  Then you believe that markets work. 

So let's take a quick look the basics and then use it to explain why the current high gas prices are your fault.

Believing that people buy less at higher prices and that sellers want to sell more at higher prices means that you believe that price and quantity demanded are inversely related and that price and quantity supplied are directly related.  If we put this onto a standard graph with prices on the vertical axis and quantity on the horizontal axis then believing those two statements means we can draw an downward sloping demand curve and an upward sloping supply curve.  Bear with me...the good stuff's coming.

What happens when supply increases and demand decreases?
OK, so we now know that demand and supply can be drawn as an X on an L shaped graph.  Just like the picture on the right.  After the buyers and sellers bargain with each other until everyone is happy the market price and quantity stabilize.  This is called the equilibrium--the point (Q0, P0) on the graph--and it means that those willing and able to buy the good are the ones who get it, and those willing and able to sell the good are the ones who sell.  Just so you know I'm not using sleight of hand, remember, all of this hinges on you agreeing that people buy more at low prices and sellers want to sell more at high prices, that's all.

Now that the market is stable, we can start to figure out why prices and quantities change.  There are only 4 things that can change a price:  Demand increases, Demand decreases, Supply increases or Supply decreases.  If you understand these 4 cases, you can identify the cause of almost any price or quantity change in any market--that's a pretty powerful statement, but supply and demand is a pretty powerful tool.

Increases and decreases in supply and demand are represented by shifts to the left (decreases) or right (increases) of the demand or supply curve.  After the demand or supply changes, buyers and sellers renegotiate the deals they had previously made and the price and quantity are adjusted according to these deals.  When everyone is happy again, we can compare the new price and quantity to the old and see what happened.  Again, all of this depends only on you agreeing that people buy more at low prices and sellers want to sell more at high prices.   

What happens when supply increases and demand decreases?
The picture on the right lays out all four of the possible market changes. You'll notice that each of the inset pictures has one of the four possible market changes.  You'll also notice that each market change causes a uniquely identifiable change in the price, quantity combination:

  1. Demand Increase: price increases, quantity increases.
  2. Demand Decrease: price decreases, quantity decreases.
  3. Supply Increase: price decreases, quantity increases.
  4. Supply Decrease: price increases, quantity decreases.

So if you observe a price and quantity changing, you know have a powerful tool for understanding the underlying cause. 

Take the case of high gas prices. From Reuters:

Millions of Americans will drive their cars to visit family and friends over the Thanksgiving holiday even though gasoline is above $3.00 per gallon, travel and leisure group AAA said Thursday.

About 38.7 million Americans, 1.5 percent more than last year, will travel 50 miles or more from home this holiday, AAA estimated, based on a national Web survey of 2,200 adults.

The price per mile of travel is increasing (gas prices are increasing) and miles traveled are increasing relative to last year. The only thing consistent with higher prices and higher quantity is an increase in demand.  If high gas prices were supply driven we would see consumption decreasing, not increasing. 

And all you have to believe is people buy less at higher prices and that seller want to sell more at higher prices.  That's all.

Supply and Demand is an economic model of price determination in a market. It concludes that in a competitive market, the unit price for a particular good will vary until it settles at a point where the quantity demanded by consumers will equal the quantity supplied by producers resulting in an economic equilibrium of price and quantity. This relationship between supply and demand can be seen in a plot of the classic supply-demand curve on the right. [1]

Definition: The law of supply and demand is a theory that explains the interaction between the sellers of a resource and the buyers for that resource.

What happens when supply increases and demand decreases?

What are the Supply and Demand Laws?

The Supply and Demand model has two “laws,”: the (1) Law of Demand and the (2) Law of Supply. These laws interact with each other to determine the market price and volume of goods. The key components to the theory are:

Supply and Demand Outcomes

The four (4) basic outcomes of supply and demand are: [3]

  • If demand increases and supply remains unchanged, a shortage occurs, leading to a higher equilibrium price.
  • If demand decreases and supply remains unchanged, a surplus occurs, leading to a lower equilibrium price.
  • If demand remains unchanged and supply increases, a surplus occurs, leading to a lower equilibrium price.
  • If demand remains unchanged and supply decreases, a shortage occurs, leading to a higher equilibrium price.

(1) What is the Law of Demand?

The Law of Demand refers to the number of products people are willing to buy at different prices at a specific time. The law states that the higher the product price, the fewer people will demand the product.  As a consumer, the higher a product costs, the less the amount of the product the consumer will purchase. This means the opportunity cost of buying that product goes down. [2]

Factors that influence the supply are:

  • Consumer Preference
  • Influence
  • Number of Sellers
  • Taxes and Regulations

(2) What is the Law of Supply?

Supply refers to the quantities of product manufacturers or owners are willing to sell at different prices at a specific time.  The higher the price will result in the higher quantity supplied. As a seller, the opportunity cost of each product is higher, so they want to sell more, and producers want to produce more. [1]

Factors that influence the supply are:

  • Labor and Materials costs
  • Technology availability
  • Number of sellers
  • Capacity
  • Taxes and Regulations

What is Supply and Demand Equilibrium?

The market price is the intersection of the demand price and quantities of products manufactured, and the intersection is called the equilibrium price or Market Clearing Price. The equilibrium price is the price at which the producer can sell all the units he wants to produce, and the buyer can buy all the units he wants.

What happens when supply increases and demand decreases?

It is visualized on a chart at the intersection of the supply and demand curve. This intersection is the market price at which suppliers bring to market that same quantity of product that consumers will be willing to buy. They then say the Supply and Demand are in equilibrium.  [1]

Purpose of the Supply and Demand Theory

The purpose of the Supply and Demand theory is to help people, businesses, bankers, investors, entrepreneurs, economists, government, and others understand and predict conditions in the market for best optimization.

Example of the Supply and Demand Theory

What Is an Example of the Law of Supply and Demand?

A bread company wants to introduce a new french bread to its market at the best possible price. To ensure the lowest production price, the manufacturer gets bids from many suppliers to obtain the lowest possible price for manufacturing the new bread.  The lower the cost of the bread, the more profit the company can make if it determines the best price that sells the most quantity of bread. The equilibrium (Market Price) between the quantity of bread sold and the price should bring the most profit.

Updated: 8/9/2022

Rank: G17.5

The law of supply and demand is an economic theory that explains how supply and demand are related to each other and how that relationship affects the price of goods and services. It's a fundamental economic principle that when supply exceeds demand for a good or service, prices fall. When demand exceeds supply, prices tend to rise.

There is an inverse relationship between the supply and prices of goods and services when demand is unchanged. If there is an increase in supply for goods and services while demand remains the same, prices tend to fall to a lower equilibrium price and a higher equilibrium quantity of goods and services. If there is a decrease in supply of goods and services while demand remains the same, prices tend to rise to a higher equilibrium price and a lower quantity of goods and services.

The same inverse relationship holds for the demand for goods and services. However, when demand increases and supply remains the same, the higher demand leads to a higher equilibrium price and vice versa.

Supply and demand rise and fall until an equilibrium price is reached. For example, suppose a luxury car company sets the price of its new car model at $200,000. While the initial demand may be high, due to the company hyping and creating buzz for the car, most consumers are not willing to spend $200,000 for an auto. As a result, the sales of the new model quickly fall, creating an oversupply and driving down demand for the car. In response, the company reduces the price of the car to $150,000 to balance the supply and the demand for the car to reach an equilibrium price ultimately.

Increased prices typically result in lower demand, and demand increases generally lead to increased supply. However, the supply of different products responds to demand differently, with some products' demand being less sensitive to prices than others. Economists describe this sensitivity as price elasticity of demand; products with pricing sensitive to demand are said to be price elastic. Inelastic pricing indicates a weak price influence on demand. The law of demand still applies, but pricing is less forceful and therefore has a weaker impact on supply.

Price elasticity of a product may be caused by the presence of more affordable alternatives in the market, or it may mean the product is considered nonessential by consumers. Rising prices will reduce demand if consumers are able to find substitutions, but have less of an impact on demand when alternatives are not available. Health care services, for example, have few substitutions, and demand remains strong even when prices increase.

While the laws of supply and demand act as a general guide to free markets, they are not the sole factors that affect conditions such as pricing and availability. These principles are merely spokes of a much larger wheel and, while extremely influential, they assume certain things: that consumers are fully educated on a product, and that there are no regulatory barriers in getting that product to them.

If consumer information about available supply is skewed, the resulting demand is affected as well. One example occurred immediately after the terrorist attacks in New York City on September 11, 2001. The public immediately became concerned about the future availability of oil. Some companies took advantage of this and temporarily raised their gas prices. There was no actual shortage, but the perception of one artificially increased the demand for gasoline, resulting in stations suddenly charging up to $5 a gallon for gas when the price had been less than $2 a day earlier.

Likewise, there may be a very high demand for a benefit that a particular product provides, but if the general public does not know about that item, the demand for the benefit does not impact the product's sales. If a product is struggling, the company that sells it often chooses to lower its price. The laws of supply and demand indicate that sales typically increase as a result of a price reduction – unless consumers are not aware of the reduction. The invisible hand of supply and demand economics does not function properly when public perception is incorrect.

Supply and demand also do not affect markets nearly as much when a monopoly exists. The U.S. government has passed laws to try to prevent a monopoly system, but there are still examples that show how a monopoly can negate supply and demand principles. For example, movie houses typically do not allow patrons to bring outside food and beverages into the theater. This gives that business a temporary monopoly on food services, which is why popcorn and other concessions are so much more expensive than they would be outside of the theater. Traditional supply and demand theories rely on a competitive business environment, trusting the market to correct itself.

Planned economies, in contrast, use central planning by governments instead of consumer behavior to create demand. In a sense, then, planned economies represent an exception to the law of demand in that consumer desire for goods and services may be irrelevant to actual production.

Price controls can also distort the effect of supply and demand on a market. Governments sometimes set a maximum or a minimum price for a product or service, and this results in either the supply or the demand being artificially inflated or deflated. This was evident in the 1970s when the U.S. temporarily capped the price of gasoline around under $1 per gallon. Demand increased because the price was artificially low, making it more difficult for the supply to keep pace. This resulted in much longer wait times and people making side deals with stations to get gas. 

While we've mainly been discussing consumer goods, the law of supply and demand affects more abstract things as well, including a nation's monetary policy. This happens through the adjustment of interest rates. Interest rates are the cost of money: They are the preferred tool for central banks to expand or decrease the money supply.

When interest rates are lower, more people are borrowing money. This expands the money supply; there is more money circulating in the economy, which translates to more hiring, increased economic activity, and spending, and a tailwind for asset prices. Raising interest rates leads people to take their money out of the economy to put in the bank, taking advantage of an increase in the risk-free rate of return; it also often discourages borrowing and activities or purchases that require financing. This tends to decrease economic activity and put a damper on asset prices.

In the United States, the Federal Reserve increases the money supply when it wants to stimulate the economy, prevent deflation, boost asset prices, and increase employment. When it wants to reduce inflationary pressures, it raises interest rates and decreases the money supply. Basically, when it anticipates a recession, it begins to lower interest rates, and it raises rates when the economy is overheating.

The law of supply and demand is also reflected in how changes in the money supply affect asset prices. Cutting interest rates increases the money supply. However, the amount of assets in the economy remains the same but demand for these assets increases, driving up prices. More dollars are chasing a fixed amount of assets. Decreasing the money supply works in the same way. Assets remain fixed, but the number of dollars in circulation decreases, putting downward pressure on prices, as fewer dollars are chasing these assets.