A promotion mix is a set of different marketing approaches that marketers develop to optimize promotional efforts and reach a broader audience. The marketer’s task is to find the right promotion mix for a particular brand. Developing a promotion mix requires skills and experience in marketing. Marketers should complete various studies and gather lots of data about a particular company to come up with an effective promotion mix. For instance, it is necessary to identify your target audience, work out a budget that you can afford for a promotion, and decide the most efficient marketing channels for your audience. A promotion mix is a more expanded approach towards one of five elements of the marketing mix — Promotion. Other factors are people, product, place, and price.
You can cover some of the promotion mix components with SendPulse. Let’s find out which marketing channels you can implement in your promotion mix. This marketing channel allows you to send promotional emails, newsletters, trigger emails, follow-ups, and more. Avoid monotonous promotions because users’ inboxes are often overwhelmed with sales emails. Send email campaigns that provide value to the customers, not only put your product in front. SMSSend time-sensitive offers to your audience to impulse quick sales. Try to implement an SMS campaign in your promotion mix because it has huge open rates. Web push notificationsFollow up on the success of your email marketing or drive visitors back to your website with this technology. Send web push notifications to inform about new products, discounts, news, and updates. Messenger marketingThis channel allows businesses to have conversations with people in messengers. SendPulse allows marketers to create chatbots for Facebook Messenger and Telegram app to automate answering clients' questions, collect orders, register them for events, and promote products. You can create three chatbots and send 10,000 messages to unlimited number of subscribers each month for free.
Let’s take Nike’s promotion mix as an example and learn how they use each of the promotion mix components.
Last Updated: 30.09.2022 Rate this article about "Promotion Mix" |