Marketing to and communicating with audiences around the globe presents both an exciting opportunity as well as some unique challenges and considerations. Here are some helpful resources to avoid confusion and get your best results. Show 24-Hour Clock Time ConversionNaturally, there are differences to consider from one country and culture to another, and one of the most practical ones is the timing of your communications. As a refresher, the United States uses an AM and PM format, whereas the 24-hour clock, sometimes referred to as military time, is more commonly used in Europe. Here's a handy table to help you easily convert AM and PM times to a 24-hour clock time format.
Another time-related aspect to stay on top of is time zones. For instance, you may be planning your email marketing and communication campaigns from your office in New York, while your target audiences are in Paris. In this case, you'll need to convert Eastern Time (ET) for New York to Central European Time (CET) for Paris. Time Zones on Wikipedia » Daylight Saving Time (DST)Twice a year, you'll need to factor in Daylight Saving Time (DST), in which many countries adjust their clocks. Each country determines its specific time change procedures. These clock adjustments are made in the spring and fall, usually from mid-to-late-March and late-October to early November. As some marketing content is seasonal, be sure to keep in mind that spring in the Northern Hemisphere begins in March, while March marks the start of autumn in the Southern Hemisphere. Daylight Saving Time on Wikipedia » Coordinated Universal Time (UTC)UTC is the time standard used in clocks around the world. It is used for international coordination because with UTC there is no risk of confusion about the various time zones. UTC in any locality is designated as UTC- in the west or UTC+ in the east. Coordinated Universal Time on Wikipedia » Date Formats (YYYY-MM-DD)A reminder that date formats are presented differently in different countries. The order of the numbers can vary, for instance from YYYY-MM-DD to DD-MM-YYYY. Date Format by Country on Wikipedia » International HolidaysAs you know, holidays and special celebrations differ from one country to another. So before planning the date and time to send your communications, be sure to check the national holidays and other important observances of your target audience locations. List of Holidays by Country on Wikipedia » Email Laws and Regulations ("Opt-in Laws") Around the WorldWith email marketing, it's a must to understand and follow the legislation and other requirements of the country or countries where your email recipients are located. Email regulations vary among regions and countries, and significant fines are imposed for breaching these laws. For instance, in the European Union (EU), you need to comply with the General Data Protection Regulation (GDPR), which requires senders to have recipients' explicit permission for both email marketing and email tracking. Opt-In and Privacy Laws in North America and Europe » Must-Haves for Email Marketing PlatformsWhen you choose permission marketing technology solutions for your global communications, be sure that they include these essential features at a minimum:
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How to tell and write military time: one-eight-zero-five hours.
Convert Military Time
Convert Standard Time See, what time is in the other military time zones at XXXXZ (Zulu Time Zone). Click on the table row to change the time zone. Read More Our "Military time converter" is the perfect tool to convert time from a 24-hour system to a 12-hour system. Try it above. Enter both the "Hours" and the "Minutes" boxs in the form, then click "convert to 12-hour". After that, you can see the result. The 24-hour system (it's called the Military system) is larger than 12:00. And it starts at 00:00 and ends at 23:00. 00:00 means 12:00 midnight, and 23:00 means 11:00 PM. (Note: 24:00 and 00:00 are the same time). 1. Step One: To convert 18:05 (eighteen five) to 12-hour, firstly, we didn't convert the minutes, we leave it. In our case it will be ( :05 five ). and we just convert the hours. 2. Step Two: If the number of hours on military time (24-hour system) that we need to convert it, is less than 12:00, it will be the same on regular time (12-hour system). In our case, It's 18 (six), so we subtract 12 from 18 then add PM like ( 18 - 12 ). It will be 6 PM. (6 PM means 6 in the noon). The final result is:06:05 PM ( In words: six five in the noon ). Look at the chart below. See, The 18:05 time in the other military time zones. Look at the table below.
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