A label used to devalue members of certain social groups is referred to as

labeling theory, in criminology, a theory stemming from a sociological perspective known as “symbolic interactionism,” a school of thought based on the ideas of George Herbert Mead, John Dewey, W.I. Thomas, Charles Horton Cooley, and Herbert Blumer, among others. The first as well as one of the most prominent labeling theorists was Howard Becker, who published his groundbreaking work Outsiders in 1963.

A question became popular with criminologists during the mid-1960s: What makes some acts and some people deviant or criminal? During this time, scholars tried to shift the focus of criminology toward the effects of individuals in power responding to behaviour in society in a negative way; they became known as “labeling theorists” or “social reaction theorists.”

In 1969 Blumer emphasized the way that meaning arises in social interaction through communication, using language and symbols. The focus of this perspective is the interaction between individuals in society, which is the basis for meanings within that society. These theorists suggested that powerful individuals and the state create crime by labeling some behaviours as inappropriate. The focus of these theorists is on the reactions of members in society to crime and deviance, a focus that separated them from other scholars of the time. These theorists shaped their argument around the notion that even though some criminological efforts to reduce crime are meant to help the offender (such as rehabilitation efforts), they may move offenders closer to lives of crime because of the label they assign the individuals engaging in the behaviour. As members in society begin to treat these individuals on the basis of their labels, the individuals begin to accept the labels themselves. In other words, an individual engages in a behaviour that is deemed by others as inappropriate, others label that person to be deviant, and eventually the individual internalizes and accepts this label. This notion of social reaction, reaction or response by others to the behaviour or individual, is central to labeling theory. Critical to this theory is the understanding that the negative reaction of others to a particular behaviour is what causes that behaviour to be labeled as “criminal” or “deviant.” Furthermore, it is the negative reaction of others to an individual engaged in a particular behaviour that causes that individual to be labeled as “criminal,” “deviant,” or “not normal.” According to the literature, several reactions to deviance have been identified, including collective rule making, organizational processing, and interpersonal reaction.

Becker defined deviance as a social creation in which “social groups create deviance by making the rules whose infraction constitutes deviance, and by applying those rules to particular people and labeling them as outsiders.” Becker grouped behaviour into four categories: falsely accused, conforming, pure deviant, and secret deviant. Falsely accused represents those individuals who have engaged in obedient behaviour but have been perceived as deviant; therefore, they would be falsely labeled as deviant. Conforming represents those individuals who have engaged in obedient behaviour that has been viewed as obedient behaviour (not been perceived as deviant). Pure deviant represents those individuals who have engaged in rule breaking or deviant behaviour that has been recognized as such; therefore, they would be labeled as deviant by society. Secret deviant represents those individuals who have engaged in rule breaking or deviant behaviour but have not been perceived as deviant by society; therefore, they have not been labeled as deviant.

According to sociologists like Emile Durkheim, George Herbert Mead, and Kai T. Erikson, deviance is functional to society and keeps stability by defining boundaries. In 1966 Erikson expanded labeling theory to include the functions of deviance, illustrating how societal reactions to deviance stigmatize the offender and separate him or her from the rest of society. The results of this stigmatization is a self-fulfilling prophecy in which the offenders come to view themselves in the same ways society does.

Key concepts: primary and secondary deviance

Primary deviance refers to initial acts of deviance by an individual that have only minor consequences for that individual’s status or relationships in society. The notion behind this concept is that the majority of people violate laws or commit deviant acts in their lifetime; however, these acts are not serious enough and do not result in the individual being classified as a criminal by society or by themselves, as it is viewed as “normal” to engage in these types of behaviours. Speeding would be a good example of an act that is technically criminal but does not result in labeling as such. Furthermore, many would view recreational marijuana use as another example.

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Secondary deviance, however, is deviance that occurs as a response to society’s reaction and labeling of the individual engaging in the behaviour as deviant. This type of deviance, unlike primary deviance, has major implications for a person’s status and relationships in society and is a direct result of the internalization of the deviant label. This pathway from primary deviance to secondary deviance is illustrated as follows:

primary deviance → others label act as deviant → actor internalizes deviant label → secondary deviance

Theoretical contributions

There are three major theoretical directions to labeling theory. They are Bruce Link’s modified labeling, John Braithwaite’s reintegrative shaming, and Ross L. Matsueda and Karen Heimer’s differential social control.

What is a label used to devalue members of certain social groups?

Which sociologists coined the term stigma to describe the label society uses to devalue members of certain social groups?

What term is used to describe the loss of direction felt in a society when social control of individual behavior has become ineffective?

What is the term for very powerful negative labels that change a person's identity?