Colored toilet paper from the 80s

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If you’re old enough, you might remember a time when toilet paper came in a glorious cornucopia of soft pastel colors, from lavender to pink to beige. But these days, when you walk the toilet paper aisle, everything is the same color: white. So, we need to know: Whatever happened to all the colored toilet paper?

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According to Toilet Paper World (yes, that is a real publication, although it hasn’t been updated since 2014), colored toilet paper first appeared in the ’50s. This was the heyday of the colorful bathroom: spaces with toilets and tubs and sinks and tile and maybe even towels carefully color coordinated. To have only one option for toilet paper would’ve been a real travesty, because who could bear to bring mismatching TP into such a carefully crafted space?

Sometime around the ’80s, colored toilet paper began to disappear from the shelves. Toilet Paper World quotes someone called the Toilet Paper King on a few potential reasons for its decline. (The Toilet Paper King, apparently, is Kenn Fischburg, president of Toilet Paper World. It is unclear where the authority for this toilet paper monarchy derives from, or whether the title is self-assigned.) Apparently doctors began warning people that the dyes in colored toilet paper could be harmful to their skin. And there were environmental concerns about the dyes, too.

These two things might’ve been a blow to those brightly colored rolls, but I think the real reason for the demise of colored toilet paper was a change in bathroom design. You do occasionally see a colorful space, but if you look at modern bathrooms they are, for the most part, all white. And the matchy-matchy aesthetic that predominated in the ’60s and ’70s isn’t nearly so popular now. Scott still made colored toilet paper as recently as 2004, but today all their offerings come in a single color: white. (Interestingly enough, pink toilet paper is still a very big thing in France.)

The pastel toilet paper of the ’60s and ’70s may be lost to time, but if you really long to wipe your bottom with something colorful, Renova offers a line of colored toilet paper, in rather startlingingly bright hues (and also in brown and black). It’s not cheap, though: a six-pack of the blue will set you back $16.20.

While reading reviews for Renova’s pink toilet paper (yes, I read toilet paper reviews, I’m a weirdo), I noticed a charming comment. Someone calling themselves BKB left a five-star review and said:

The color matches perfectly with my 1960 bathroom, will repurchase.

For some reason, knowing that somewhere out there one person is still carefully matching the shade of their toilet paper to their bathroom warmed my heart. Carry on, BKB. Never settle for less than the perfect match.