Instacart is one of the largest food delivery services for groceries in the U.S. Instacart shopper pay has changed over the past few years, and the demand for shoppers skyrocketed during the pandemic. Shopping for Instacart is a solid option if you want to supplement your income with a flexible side hustle. To help you decide if Instacart is worth your time, we're breaking down everything you need to know about how much Instacart shoppers make. Show
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What is Instacart?Instacart is an on-demand grocery delivery service that partners with local groceries stores to deliver orders directly to customers’ homes. And it's been neck-and-neck with Walmart Grocery, which is the largest grocery delivery service in the U.S., according to Bloomberg Second Measure. Make $15-$20/hour as an Instacart shopper Full-service shoppers get paid for each delivery they make and pick the hours they work each week. Join InstacartThere are two different kinds of Instacart shoppers — the difference in those types directly relates to how much Instacart shoppers make:
How much do Instacart shoppers make?How much Instacart shoppers make is a question that varies on shopper role and where you're working, but Instacart shopper reviews say pay ranges from $12-$20/hour. How much does Instacart pay by the hour?Instacart only pays by the hour if you're an in-store shopper, while full-service shoppers are paid per order. Glassdoor estimates the range for in-store shoppers at $12-$16/hour with $13/hour as the average. Full-service shoppers make anywhere from $15-$20/hour when you calculate the amount you make for the week and divide it by the number of hours you work. Here are some examples from Instacart shopper reviews on Reddit:
How much does Instacart pay per day?It's not unrealistic for full-service Instacart shoppers to make $100 per day or more, working 4-6 hours a day. Remember, hourly pay varies because shoppers are paid per order. In-store shoppers working the same number of hours daily will earn around $50-$80 a day. How much do Instacart shoppers make per week?Considering that you can make $100/day doing Instacart delivery, we can extrapolate that amount to say you can earn $500+ a week, and further, you can make $2,000 a week working for Instacart as a full-service shopper. Glassdoor confirms the $2,000/month pay in shopper reviews. The range they share is $1,000 to $8,000/month, with the average monthly pay at $2,775. Again, there's a wide range in that monthly pay, and that's because you're paid per delivery. This next section will explain more... How much does Instacart pay per delivery?The variation in pay for full-service shoppers is because you're paid per delivery, not per hour. And Instacart uses a complex black-box algorithm to determine your per-order earnings. Instacart has made changes to its pay model over the years, but here's the most current version: Instacart pay modelThe new pay model gives shoppers a higher guaranteed compensation floor. Instacart hasn't shared the algorithm, but we know the minimum batch payment is now $7 to $10 for full-service batches and $5 for delivery-only batches. Here are the factors affecting Instacart shopper pay:
How do we get to $15 to $20 per hour? Let’s say you spend four hours shopping for Instacart, and you’ve accepted and delivered six orders. Those orders might look like this:
Over those four hours, you’ve earned $99. Divide that by 4, and you earn $24.75/hour. There might be days when you earn less per hour and days when you make more. When does Instacart pay?Instacart pays shoppers (in-store and full-service) weekly via direct deposit to a checking or savings account. Full-service shoppers can use the Instant Cashout feature and immediately transfer funds to their debit card. There’s a $0.50 transaction fee each time you Instant Cashout. You’ll need to complete five orders before you can use Instant Cashout for the first time, and you’ll need at least $5 in earnings. What Instacart shoppers need to know about tip baitingTip baiting is when customers enter a larger tip (the bait) to get you to choose their order over another customer’s. Then, they remove or lower the tip once the delivery has been completed. This practice started at the beginning of the COVID-19 pandemic when people avoided grocery stores at all costs and relied on food delivery drivers. Some large tips were a genuine “thank-you” for your service, while others were only luring drivers to their orders. In response, Instacart has narrowed the customer tip window from three days to one. And while it might not be related, the policy change came just a week after three U.S. senators sent a letter about tip-baiting to Instacart’s CEO Apoorva Mehta. The best thing you can do to protect yourself is understand what tips might be too good to be true. For example, an $80 tip on a $20 order? It might not be worth your time when Instacart only prompts tips of 5% of the order total. Changes in Instacart shopper payInstacart made significant changes in 2019 that affect how much Instacart shoppers make. The change made minimum batch payment go from $3 to $7-$10 for full-service batches, and shoppers can now see their zone’s batch payment minimum in the Instacart shopper app. They made these changes and said in a letter to shoppers that “We’re launching new measures to more fairly and competitively compensate all our shoppers.” The changes were directed at two major issues:
Instacart shopper expensesWe know that Instacart shoppers make $15-$20/hour while delivering, but this doesn’t account for the expenses related to being out on delivery. Since you’re working as an independent contractor, Instacart doesn’t cover these expenses, and they will eat into your total take-home pay. Independent contractors can write off expenses when filing self-employment taxes, including the miles you drive, but let’s take a closer look at some of the largest expenses food delivery drivers are responsible for:
Highest-paying cities for Instacart shoppersWhere you live can be a significant factor in determining how much Instacart shoppers make. The demand is greater in some cities, deliveries are more difficult to make, the cost of living is higher, and so on. We looked at dozens and dozens of Instacart shopper reviews online, and here’s what Instacart shoppers are making in specific cities:
Instacart shopper requirementsNow that you know how much Instacart shoppers are paid and you want to sign up, first look over these requirements to make sure it’s the right fit for you: Requirements for full-service Instacart shoppers
Ready to start shopping for Instacart? Full-service Instacart shoppers make $15-$20/hour, and in-store shoppers make $12-$16/hour. Get started with InstacartEven though you only need to be 18 years old to work as a full-service shopper, you’ll need to be at least 21 if you want to be able to accept orders with alcohol. Those types of orders often result in larger tips, so keep that in mind. Requirements for in-store Instacart shoppers
Working as an in-store shopper could be a good option if you don’t have a vehicle or if you have issues on your driving record that would prevent you from being approved. How to become an Instacart shopperThe steps to becoming an Instacart shopper are pretty easy, and the application process takes 15 minutes or less. Here’s what you’ll need to do: Step 1: Head to the driver sign-up page Here’s our referral link to the Instacart driver sign-up page. You’ll need to enter your zip code first, and then Instacart will ask for your first and last name, email address, and cell phone number. Then Instacart will send you a link to download the shopper app. Step 2: Get approved Instacart will ask for your driver’s license number, Social Security number, and your bank direct deposit information. They use this information to pay you and verify that you can drive for Instacart. You’ll also be asked to consent to a background check—all food-delivery services require this step—and it can take up to two weeks to be approved to drive. Step 3: Start shopping for Instacart As soon as you’re approved, Instacart will mail you a payment card to checkout and pay for groceries. You will not use your own credit or debit card to buy groceries. You’ll find orders in the app and choose which ones to shop for. Make sure you communicate with customers in the app and follow their instructions for shopping and delivery. How to earn more with InstacartBelow are a few tips from savvy shoppers who have learned how to make more than average as an Instacart shopper. These strategies can help you boost your per order/batch pay and earn more in tips.
Instacart shopper pay vs. other delivery servicesInstacart is one of a handful of on-demand delivery services, and they all pay in slightly different ways. Here’s a quick breakdown of how Shipt and DoorDash compare: Header DoorDash Shipt Availability Over 7,000 cities across the U.S., Canada, Australia, and Japan ~300 cities across the U.S. Requirements
Pay $15-$25/hour $15-$20/hour Key Features
Review DoorDash Driver Review Shipt Review Cell Get Started With DoorDash Get Started With Shipt You can learn more about how Instacart compares with each in these in-depth comparisons:
DoorDash Disclaimer: Actual earnings may differ and depend on factors like number of deliveries completed, time of day, location, and expenses. Hourly pay is calculated using average Dasher payouts while on a delivery (from the time you accept an order until the time you drop it off) over a 90 day period and includes compensation from peak pay, tips, and other incentives. How much do Instacart shoppers make? The final wordYou can sign up for Instacart and make $15-$20/hour as a full-service shopper. Shoppers are paid per order (what Instacart calls batches), and you keep 100% of any customer tips. In-store shoppers get paid hourly, and make $12-$16/hour on average. Overall, Instacart is a solid side hustle app if you want a flexible way to make extra money. Keep in mind that you are responsible for covering driver-related expenses and self-employment taxes. Many Instacart shoppers also work for other delivery services, like DoorDash or Shipt, because there will be times when one app isn’t as busy. Working for multiple services helps you earn a steadier stream of income. FAQsHow much do Instacart shoppers make per order? +- Instacart shoppers are paid $7-$10 per batch, and that’s before tips. If you can complete two orders in an hour, you’d make $14-$20 without tips. Is driving for Instacart worth it? +- Shopping and driving for Instacart is a flexible way to make extra money. You can work as a full-service shopper if you have a car, but in-store shoppers aren’t required to have a car or license. Does Instacart pay for gas? +- No, Instacart considers gas a driver expense. However, Instacart start charging customers a temporary fuel surcharge of $0.40 per order in March ’22 to help with rising fuel costs. The fee is paid to drivers to help offset gas prices. Sharing is caring! April 14, 2022Posted in: Delivery Apps • Side Hustles About Millennial Money ManBobby Hoyt is a former band director who paid off $40,000 of student loan debt in 18 months on his teaching salary and then left his job to run Millennial Money Man full-time. He helps other Millennials earn more through side hustles, save more through budgeting tools and apps, and pay off debt. He is a personal finance expert who has been seen on Forbes, Reuters, MarketWatch, CNBC, International Business Times, Business Insider, US News, Yahoo Finance, and many other personal finance and entrepreneurship media outlets. How long did your Instacart background check take?Background checks usually process within 10 business days. Due to high volumes and temporary closures, delays are possible.
What disqualifies you from doing Instacart?In addition to the basic Instacart driver qualification listed above, you must also meet the driving record and criminal record requirements. Instacart, like Amazon and other technology companies, may not consider felons who have committed sexual crimes, theft, or violent crimes.
Why does Instacart take so long to do a background check?For US applicants, Instacart states that getting back the results of your background check shouldn't take longer than 10 days, in most cases. However, they also state that your results could get delayed due to instances of court closures and/or a high influx in Shopper applicants.
What background check company does Instacart use?Instacart often uses Checkr, a background-checking company with headquarters in San Francisco. You may recognize Checkr if you've worked as a contractor for other delivery apps such as Postmates and Lyft. Sometimes they use Sterling, another trusted background check company that does over 89 million checks every year.
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