What states are getting the Mountain Dew?

(CNN) — The highly anticipated arrival of boozy Mountain Dew is finally here, but not everyone will be able to get it at first.

HARD MTN DEW is launching Tuesday at select retailers in Tennessee, Florida and Iowa. Availability of the sugar-free, spiked seltzer will expand to more states later this year and fans can track that on social media.

Boston Beer Company is partnering with PepsiCo to turn the soft drink into a caffeine-free alcoholic beverage, which comes in four flavors, including Baja Blast, watermelon and black cherry and original. HARD MTN DEW will be sold in 24-ounce single-serve cans and a variety pack consisting of a dozen 12-ounce cans.

Federal laws prevent it from a single nationwide launch as the new entity created by Boston Beer and Pepsi to distribute the drink, called Blue Cloud Distribution, Inc. is working to secure alcohol distribution permits in each US state. Prices of the drink also vary depending on state.

The 100-calorie spiked seltzer is 5% alcohol by volume and will be “marketed to adults of legal age and merchandized consistently with other alcohol beverages.”

Eager fans of legal drinking age that can’t wait for it to expand to their state can enter a contest to win a trip to Nashville, Tennessee, the birthplace of the soft drink, where they can try the spiked seltzer.

Boston Beer also makes Truly Hard Seltzer, which was once a bright spot for the company. However, the company admitted in last week’s earnings that growth in the hard seltzer category “fell well short of our and the industry’s expectations” and dampened the company’s overall performance. Shares are down 63% over the past year.

Still, partnering with an established brand in a beverage category that’s still growing (albeit not as quickly) could help Boston Beer. Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm.

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PepsiCo. and Boston Beer Company officially launched a suite of spiked Mountain Dew Beverages, Hard MTN DEW.

The official release adds Baja Blast to the flavor lineup which, upon the initial announcement last August of the canned beverages, only included Black Cherry, Watermelon, and original Mountain Dew.

The drinks, which are 100 calories and 5 percent ABV, will be available in 24-ounce single serving cans and 12-packs of 12 ounce cans.

Where Can You Buy Hard MTN DEW?

Hard MTN DEW was initially released in Florida, Tennessee, and Iowa, but the brand has plans to expand to other states this year. As of June 13, the brand’s Instagram account has announced additional availability in Arkansas, Oklahoma, and Minnesota. HARD MTN DEW later shared that it was expanding to Nevada and Ohio, as well.

“Originally intended to be a mixer for alcoholic spirits when MTN DEW was created more than 80 years ago, the brand is returning to its roots in one of the first alcoholic versions of a major soft drink,” Boston Beer Company wrote in a press release.

In a recent episode of the VinePair Podcast, hosts Adam Teeter, Joanna Sciarrino, and Zach Geballe discussed the target audience of hard soda, a growing category in the RTD space. In the episode, they taste the four flavors of Hard MTN DEW. Tune in to hear their impressions.

On June 13, the company shared its first commercial promoting the beverage, which states that viewers should “freak out responsibly.” Nielsen data, provided by Beer Marketer’s Insights, indicates that the hard soda has generated some $13 million in sales.

WASHINGTON - Mountain Dew’s much-anticipated boozy drinks have hit store shelves but it’s only available in Tennessee, Florida, and Iowa. But fans have no need to worry because the company plans to distribute the drink in other states soon. 

The Boston Beer Company and PepsiCo collaborated on the new drink called Hard MTN DEW. Adults of legal drinking age can enjoy four flavors: Baja Blast, watermelon, black cherry and original Dew. 

The new flavored malt beverage contains 5% alcohol, available in 24-ounce single-serve cans and a variety pack of a dozen 12-ounce cans.

RELATED: PepsiCo and Boston Beer Co. to create alcoholic Mountain Dew

Pepsi has worked to expand Mountain Dew’s presence in the soda industry into new markets, including energy drinks. In 2021, the company launched a Mountain Dew-based energy drink called "Mtn Dew Rise Energy." 

Los Angeles Lakers star LeBron James agreed to a multi-year partnership to be the face of Mtn Dew Rise Energy.

Pepsi’s launch of the new Hard MTN DEW comes after their rival Coca-Cola announced a partnership with Molson Coors Beverage Company last year to create Topo Chico Hard Seltzers, the company's first alcoholic beverage for U.S. consumers.

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