Which smart TV is best in low price?

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How we rate televisions

There are generally two options when buying a new TV – splash out the cash for one of the big brands promising to immerse you in the ultimate viewing experience, or just opt for a much cheaper model that will still do the job – but without all the bells and whistles. If you’re getting lost amongst the tech specs, brands and models, we can help. Our review compares television brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which television they think is best!

What criteria are used to rate televisions?

Respondents rate their satisfaction with their television brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

Overall satisfaction: measures consumer satisfaction with a television brand as an individual score NOT a combined total of all criteria.
Performance: the television has good picture and sound quality, and performs as expected considering frequency of use.
User-friendliness: the television features multiple functions and outputs (i.e. streaming, HDMI connections, multiple channels, etc.) and came with sufficient instructions.
Features & functionality: the television has adequate settings and features and/or advanced settings and features (i.e. Wi-Fi capabilities, digital TV guide, etc.).
Design: the television has a functional and aesthetically pleasing design (i.e. slimline fit, size options, bezel colours, etc.).
Value for money: the cost of the television was reasonable given the quality and longevity of the product.

How do we determine the winner?

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
- The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Which television brands do we rate?

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

Samsung
Sony
LG
Hisense
Kogan
TCL

Samsung took out first place, rating five stars for performance, user-friendliness, features and functionality, design, and overall satisfaction. Hisense and Kogan were the only other brands to earn a five-star rating, namely for value for money.

Find more detailed information on our ratings methodology.

1. Samsung

Ratings result

Samsung was rated five stars for performance, user-friendliness, features and functionality, design, and overall satisfaction. It received four stars for value for money.

Editor’s notes

South Korean brand Samsung is perhaps one of the most popular TV brands out there, and its range of innovative and quality TVs ensures it remains a fan favourite. Its flagship technology is its ‘Quantum Dot’ display, which aims to create richer and deeper colours. Samsung is also behind the popular ‘The Frame’ smart TV series (pictured) which allows users to switch to Ambient Mode, transforming the TV screen into an artwork (instead of having a boring black screen), with customised colour frame options available to match your decor. You can also display photos, the time or the weather onscreen. The brand’s Lifestyle TV range also features ‘The Terrace’ – an outdoor TV for your deck or patio space, ‘The Serif,’ defined by its stylish capital ‘I’ shape, and the very innovative ‘The Sero’ which features a mobile-optimised screen that rotates depending on your content.

As for the Samsung range, many models are enormous, boasting curved screens for a wider viewing experience, with various types such as the latest Neo QLED line, QLED, 4K and 8K models available. Most Samsung televisions cost upwards of $3,000, while the top-end Neo QLED models can fetch from $6,500 right up to $16,999. Samsung’s QLED technology is also nothing to sneeze at, although expect to pay a pretty penny for these tech-packed TVs. You’ll have to decide if they’re worth the investment.

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2. Sony

Ratings result

Sony scored evenly across the board, earning four stars for performance, user-friendliness, features and functionality, value for money, design, and overall satisfaction.

Editor’s notes

Sony is a Japanese multinational consumer and electronics company, and is a longstanding brand in the TV world. It mainly features smart OLED, 4K, LED, and HD TVs, and frequently boasts some of the most eye-catching new technologies. Its newest units are said to be powered by Sony’s Cognitive Processor XR syncs colour, contrast and detail to create a closer-to-reality feeling and offers users a more immersive experience. Compared to some other brands, Sony TVs are a little bit dearer. For sizes starting at 32 inches, you can expect to pay close to $645, while screen sizes above 65 inches can fetch prices over $5,000. The bonus is that smart Android and Google TV functions come as standard across most Sony models.

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3. LG

Ratings result

LG rated well in several categories, achieving four stars for performance, features and functionality, design, and overall satisfaction. It finished with three stars for user-friendliness and value for money.

Editor’s notes

South Korean multinational electronics company LG boasts a large range of TVs, ranging from those regular old HD TVs to high-end 4K TVs, as well as its signature OLED series and NanoCell TVs. In fact, LG’s 4K series claims to boast 20% more colours than regular LED TVs. One of its latest models (OLED65CSPSA) comes with a Gen5 AI Processor and Dynamic Tone Mapping Pro, that, in combination with the visual effects of 4K UHD, is claimed to enhance picture and sound sources with its self-lit OLED pixels. LG is also known for producing some huge TVs, with models above 80 inches, with an 86-inch model costing more than $7,000.

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4. Hisense

Ratings result

Hisense earned five stars for value for money, and four stars for performance, user-friendliness, features and functionality, design, and overall satisfaction.

Editor’s notes

Hisense is a multinational white goods and electronics brand based in China. Apart from refrigerators and washing machines, televisions are one of its leading product lines, and as a result, there is a large range to choose from. While Hisense doesn’t produce any particularly tech-forward televisions in comparison to other brands, it does offer TVs at a more affordable price. However, one of its latest ranges – Series U9H – is boasted for its Mini-LED pro backlight technology and Quantum Dot Colour which combine to deliver over one billion shades of colour to your screen. In addition, you’ll get all the usual features you have come to expect in a modern TV in the range, including smart capabilities, HD or Ultra HD on an LED/LCD screen. Hisense offers your typical screen sizes 32-inch, 40-inch, 55-inch, 75-inch, 85-inch and so on, with sizes in between as well. The brand does offer several 100-inch+ models, although these come with hefty price tags, starting at $6,499.

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5. Kogan

Ratings result

Kogan scored its only five-star review for value for money but settled on three stars for all remaining categories including performance, user-friendliness, features and functionality, design, and overall satisfaction.

Editor’s notes

Online super retailer Kogan is probably best known for its range of cheap, grey-market electronics, as well as prepaid phone plans. But it also has its own brand of televisions. Kogan has a modest range of TVs, from regular HD to 4K quality. Most feature smart capability as standard, with built-in Netflix apps, and also run on the Android operating system, so you’re afforded familiarity and thousands of apps on Google Play. Some of its units also feature a parental lock function and sleep timer, giving you an option for the kids’ room. According to Kogan, you can just pop in their favourite movie, set the timer and let them watch worry-free. You can get quite a lot of ‘bang for your buck’ with Kogan, with a 24-inch LED TV starting out at $209, while the 32-inch models are upwards of $200. If you’re looking for larger screens, many of the 65-inch TVs cost upwards of $700, while its 85-inch models go for a maximum price of $2,599.

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6. TCL

Ratings result

TCL rated four stars for value for money, and three stars for performance, user-friendliness, features and functionality, design, and overall satisfaction.

Editor’s notes

TCL is a Chinese multinational electronics brand, which offers not only TVs and audio-visual accessories, but also mobile phones and appliances including fridges and air conditioners. A generally cheaper brand, TCL may represent a great option for those on a budget, or those looking for a second TV for the kids’ room. The range includes LED, QLED, plus 4K and 8K smart TVs, with sizes starting out with 24-inch models and maxing out at 100-inch. Its QLED 4K TV features ‘Quantum Dot’ technology for enhanced image quality and colour volume. As for prices, a 32-inch TV costs less than $400. If you’re after something a bit bigger, a 55-inch smart TV starts at around $999, which is evidently a lot less than some of the bigger players in the TV market.

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7. Other television brands

Not all television brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.

Panasonic
Bauhn

JVC
Hitachi

Television buying guide

Did you know that two-fifths of Aussies (38%) own two or more televisions? On top of that, 31% like to use their television for more than just TV, including using it as a giant computer to browse the internet. It seems that even in the age of phones, the humble TV is keeping up as a treasured home appliance. If you’re looking at your TV and wishing it could do more than just broadcast television, you might be in the market for an upgrade.

So, what should you look for in a new TV? Between screen size, technologies and price, there’s a lot to consider. We cover the main factors below.

How much does a new TV cost?

Our research found Aussies spend an average of $1,380 on new TVs! That may seem like a lot, but when you consider that the likes of LG and Samsung have TVs costing upwards of $10,000, it suggests there are still plenty of people buying cheaper models for well under the top price. Indeed, there are plenty of bargains to be found – you can pick up a 55-inch Kogan 4K Smart TV for under $500, for example, so it’s always worth shopping around.

Our latest survey of consumers who have recently bought a new TV also found:

Which TV size should you get?

As the saying goes, bigger isn’t always better ─ our survey found most households in Australia (66%) have a TV size between 50 and 60 inches or bigger, so it might pay to go with the masses on this one. If you’re serious about home theatre, then you can buy the biggest TV you can afford! However, if your TV viewing habits are a bit more ‘normal’ then there are other factors to consider when deciding which size is best, including how far you’ll be sitting from the TV, which is somewhat dependent on the size of your room. It’s recommended that you sit 1.5-2.5 times the diagonal width of the TV away with HD TVs, and 1-1.5 times the diagonal width of the screen away from your 4K TV to ensure you’re not putting extra strain on your eyes and posture.

For a 55-inch HD TV, that’s anywhere from about 7 to 12 feet (2.15m to 3.66m)
For a 4K TV, that equates to about 4.5 to 7 feet for the same screen size (1.37m to 2.15m)

This is likely a lot closer than you think, but it pays to test out screen sizes in-store, keeping in mind your room size and how far away your couch will be.

Read more: TV running costs explained

TV technologies & what they mean

There are a number of different TV technologies available on the market, which can be overwhelming for the uninitiated and average shoppers. Here is a quick list of what these TV technologies (and acronyms) mean:

3D TV: allows you to watch TV in three dimensions, making it feel like you’re part of the action.
4K TV: is four times the resolution of regular HD TV, with a resolution of 3840×2160, which means a better-quality picture, with more rich and clear detail.
8K TV: is eight times the resolution of regular HD TV, with a resolution of approximately 8000 pixels. Currently, there’s limited native 8K resolution content available, so upscaling content to 8K will vary depending on the quality and resolution of source content.
LED: stands for ‘Light Emitting Diode’ and uses diodes that emit light, allowing the TV to get away with a thinner profile while also delivering potentially greater energy efficiency.
LCD: stands for ‘Liquid Crystal Display’ with LCD TVs being somewhat older technology, which uses fluorescent lights to light the display.
OLED: stands for ‘Organic Light Emitting Diode’, which means the light comes from the diode itself and can switch on and off automatically, boasting its blacks to be ‘blacker blacks’ than LED and LCD blacks.
QLED: stands for ‘Quantum Dot LED’, which offers a different way for screens to produce colour, boasting more heavily saturated and precisely defined primary colours.
ULED: (also known as Ultra LED) is not a single technology, instead, it incorporates Ultra-Wide Colour Gamut, Ultra Local Dimming, Ultra 4k Resolution, and Ultra Smooth Motion Rate.
Ultra HD: pixel resolution designed for blockbuster movies, gaming and sports, plus other dynamic content.
Full HD: pixel resolution designed for all mainstream content and blu-ray discs.

Alongside TV resolution, you also need ‘High Dynamic Range’ (HDR) for the TV to be able to produce increased contrast, colour, and brightness. There are three different types of HDR technologies, including:

HDR10: is the standard of all HDR content with 10-bit colour. All TV brands support HDR10.
HDR10+: is the newest of the HDR formats, which adds in the use of dynamic metadata, meaning every video frame has its own brightness, contrast, and colour level configurations to boost image quality. Samsung, TCL, and Panasonic support HDR10+.
Dolby Vision: content in Dolby Vision with 12-bit colour requires specific hardware to play it. Sony, LG, Panasonic, and Hisense support Dolby Vision.

Read more: Cheap TV review & buying guide

What to consider when buying a new TV

Buying a new TV is no small investment, which is why there’s a lot to think about before settling on a small screen. Your budget will largely influence your choice but be sure to consider screen size and technologies too. Here are the main purchase decision factors new TV owners cited in our survey:

Price: 33%
Features & specs (i.e. screen resolution, Wi-Fi connectivity, connections, etc.): 16%
Screen size: 16%
Brand: 12%
Ease of use: 6%
Trusted recommendations (i.e. online reviews, friends & family): 6%
Sound quality: 5%

Is it worth buying a new TV?

The average household in Australia spends an average of 23 hours watching TV every week, so we’d say investing in a new television with better technologies and specs is worth it. This is especially true if your TV is on the fritz, or if your TV-watching habits have changed. The good news is that it’s possible to nab yourself a TV with a decent price tag without skimping out on the latest technology with a bit of research on your part.

While you will always essentially get what you pay for, there are enough options out there that allow you to keep up your streaming habits without breaking the bank. Manufacturers are constantly trying to outdo each other by including and even developing advanced technologies to make the viewing experience second to none. As a consequence, the base standard of technology continues to rise, and appear more evenly distributed across the brands in the market. It’s important to note – the bigger brands have a good reputation for a good reason. So, when comparing brands, it’s worth looking at those with reputable warranty periods and servicing to ensure your prized possession is well taken care of should anything go awry.

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Meet our consumer experts

Megan Birot: Home & Lifestyle Editor

Megan is Canstar Blue’s Home & Lifestyle Editor, leading the team that focuses on consumer products and services, ranging from supermarkets and groceries to home and personal appliances and retail stores. She interprets Canstar Blue’s bespoke research on the thousands of brands that we compare, rate and review, to help shoppers make better purchasing decisions.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team