Who is Pottery Barns biggest competitor?

Home decor enthusiasts can certainly be forgiven for looking for some other go-to furniture stores like Pottery Barn:

While it’s been a stalwart for decades now, it definitely has its ups and downs.

On the one hand, Pottery Barn’s furniture is well made and fairly stylish, their showrooms are all over the place and easy to find, and their website is pretty comprehensive and easy to use.

On the other hand, their aesthetic is a little limited, as is their return window (you only have 30 days to decide if you want to keep the furniture), and they don’t offer free shipping, unlike some other home furnishing brands.

Plus, while the quality is high, it can be pricey, and you can often find equally stylish furniture for much less elsewhere.

The good news is that, while hitting that sweet spot between great pieces and good prices can be tricky, you don’t have to look very far to find some viable Pottery Barn alternatives.

In this post I’ve rounded up dozens of other furniture stores like Pottery Barn that offer stylish home décor pieces in a range of styles and prices.

Crate & Barrel

Crate & Barrel stores are some of Pottery Barn’s closest competitors when it comes to homewares, and for good reason:

They have a great selection of high-quality pieces, decent (though not exactly cheap) prices, a design aesthetic that’s clean, classy and tasteful, and brick and mortar stores across the United States.

It’s a great place to buy everything from big-ticket furniture items to small kitchen tools and gadgets.

Check Out Crate & Barrel ➤

West Elm

Another example of a close PB competitor, West Elm is one of the best places to turn for a wide selection of furniture and homeware, most of which is in line with the brand’s midcentury modern aesthetic.

It’s probably one of the most expensive stores on this list, and offers designs that are upscale, classy, sophisticated and unimpeachable.

Check Out West Elm ➤

TJ Maxx

TJ Maxx is often thought of more as a discount clothing store than a furniture store.

But they actually have a pretty robust home section that carries major brands and interesting pieces, all at quite reasonable prices.

And that makes sense, since the same parent company also owns HomeGoods and Home Sense, so TJ Maxx has access to much of the same inventory.

Check Out TJ Maxx ➤

The Citizenry

The Citizenry is a stylish furniture store that was founded with a feel-good philosophy at its core:

That homes should be reflections of the journeys we take.

As a result, they carry unique collections of furniture and home decor pieces sourced from all over the world, meaning that their aesthetic goes quite a bit further than Pottery Barn’s down-home design tastes.

Check Out The Citizenry ➤

Parachute

Parachute will be well known to podcast listeners, who have probably heard their ads for bedding and bath products on one of their favorite shows.

In addition to plush products in those two categories, they also carry a range of decor and living accessories that puts an emphasis on the midcentury modern aesthetic.

Check Out Parachute ➤

Burrow

One of the coolest stores like Pottery Barn (at least in the opinion of this humble style blogger), Burrow has a distinctly clean and cool aesthetic that I would describe as “midcentury modern, but heavy on the modern.”

Both their prices and quality rival Pottery Barn’s, but their styles feel fresher to me – more cool and modern than classic or timeless.

Check Out Burrow ➤

Terrain

As their name (sort of) suggests, Terrain takes their inspiration from the earth and specializes in products that are inspired by plants and the planet’s natural greenery.

Their prices are comparable to Pottery Barn’s, and their styles are fairly similar, though Terrain’s tend to have slightly more of an eco-friendly vibe.

Check Out Terrain ➤

Modshop

Warning: Modshop isn’t for the faint of heart, but that’s what makes it so appealing.

A lot of their pieces are the kind of out-there, over-the-top statement pieces that you only need one or two of in any given home (think furniture in crazy colors, or really abstract wall art), but that will likely be the things people remember about your home.

Check Out Modshop ➤

Amara

Amara is another example of a home furnishing store that sells a wide range of products, from small accessories up to living room defining pieces of furniture.

They carry cool, modern styles from most of the major furniture design brands, including some that you might be familiar with from the world of fashion, like UGG, Ralph Lauren and Calvin Klein.

Check Out Amara ➤

H&M Home

A favorite go-to for fashion fans on a budget, H&M Home does for accent pieces and other homeware what H&M does for clothes:

Offer modern styles at bargain prices.

Of course, there’s always a trade off, and in H&M’s case it’s one of quality. While the styles and prices may both be awesome, the quality isn’t always, so you need to be a bit selective with the pieces you buy.

Check Out H&M Home ➤

Lulu and Georgia

In addition to quality furniture, one thing that a lot of stores like Pottery Barn have in common is a penchant for midcentury modern design, which Lulu & Georgia has in spades.

Where they differ from Pottery Barn is in their emphasis on colorful pieces that feel more 1960s than 1950s.

Put it this way:

Pottery Barn is where Betty Draper might have gone to decorate Don Draper’s house in suburban Connecticut, but Lulu and Georgia is where Megan Draper might have gone to decorate his condo in Manhattan.

Check Out Lulu and Georgia ➤

One King’s Lane

One King’s Lane is a favorite furniture store among interior designers thanks to the wide range of high-quality products, styles and brands they carry.

And if you want furniture that’s completely unique, but can’t afford to have custom furniture made from scratch, they offer a “Design Your Own” option that lets you customize your own pieces.

Check Out One King’s Lane ➤

Castlery

Castlery is an online-only furniture store whose style rivals Pottery Barn’s, but whose prices are actually better.

Another store with a distinctly midcentury modern vibe, Castlery’s furniture and home decor is simultaneously stylish and timeless.

Check Out Castlery ➤

Urban Outfitters

Long a go-to resource for cool, trendy and on-point home decor (not to mention clothes and accessories), Urban Outfitters is a staple for fashionable folks looking for cool pieces that won’t break the bank.

With a focus on hip, of-the-moment styles, it’s also one of the best stores like Pottery Barn kids, teens and tweens, whose tastes tend to favor the hyper modern.

Check Out Urban Outfitters ➤

Horne

Horne takes a more minimalist approach to their home decor and furniture, making them a great place to turn if you’re looking for furniture that will give your home a more sophisticated feel.

What’s cool about Horne is that they carry a mix of lines that ranges from long established brands to cool, up-and-coming designers, allowing you to source some unique pieces that you won’t see in many other homes.

Check Out Horne ➤

YLighting

Don’t let the name fool you:

Formerly known as YLiving, YLighting has a huge selection of furniture and home decor that goes well beyond just lamps and lighting.

(Though they of course have those in spades.)

And like a lot of the stores like Pottery Barn on this list, they have at least one advantage over Rachel Green’s favorite furniture store: they offer free shipping.

Check Out YLighting ➤

ABC Carpet & Home

A better name for ABC Carpet & Home might be “Infinity Carpet & Home.”

These guys carry damn near everything you need for outfitting your place in style.

In addition to a wide range of product offerings that spans everything from big-ticket items like furniture to small home decor accessories, they also carry a pretty wide range of styles.

So no matter what your tastes, you’ll likely find something that suits you.

Check Out ABC Carpet & Home ➤

Design Within Reach

While Design Within Reach is a furniture and home decor retailer, they probably wouldn’t be at the top of anybody’s list of stores like Pottery Barn for one simple reason:

Their design aesthetic is much more modern.

If Pottery Barn is where you go for the sort of timeless pieces that look just as good now as they might have 40 years ago, Design Within Reach is where you go if you want furniture that’s very now and of-the-moment.

Check Out DWR ➤

Apt2b

With an emphasis on contemporary, modern and chic styles, Apt2b is the preferred outlet for interior designers and those who want their home to look like it was designed by an expert.

Aesthetically they’re on the other end of the spectrum from Pottery Barn, but have a similar dedication to high-quality furniture and well made pieces.

Check Out Apt2b ➤

Anthropologie

Anthropologie started as a women’s wear store that focused on fashion-forward bohemian styles, and took a similar approach when it branched into furniture and home decor a few years back.

While their design philosophy is different from Pottery Barn’s, the quality of their pieces is comparable, as is their pricing.

Check Out Anthropologie ➤

AllModern

Unlike Pottery Barn, you won’t find AllModern in your local mall or super center.

They’re an online-only furniture retailer, but like Pottery Barn they do carry a pretty wide selection of both home decor and big-ticket furniture pieces.

As the name would suggest, they have a modern aesthetic, but they also carry a wide enough variety that you can find styles across pretty much the whole design spectrum.

Check Out AllModern ➤

Jonathan Adler

Designer Jonathan Adler describes his eponymous homewares brand as “Modern American Glamour,” which is a pretty fitting summary of its aesthetic.

Adler’s furnishings and home decor are upscale and sophisticated, but also feel fun, fresh, somehow managing to thread the needle between modern and timeless all at once.

Check Out Jonathan Adler ➤

Joybird

Joybird prides itself on the responsible sourcing of its furniture and home decor products, selling high-quality, unique and custom-made pieces.

They have a modern aesthetic that will help your home feel unique and original, so you never have to worry about going over to your friend’s house and discovering they have the same apothecary table.

Check Out Joybird ➤

Hayneedle

Hayneedle has a super-wide selection of homewares across all categories, including babies, kids, and even pets.

Their prices aren’t the lowest, but their website features a “Styles & Inspiration” section you can peruse to find looks you like, and then try to source similar pieces from some of the more affordable sites and stores listed below.

Check Out Hayneedle ➤

Stores Like Pottery Barn But Cheaper

Looking for a more affordable alternative to pricey stores like Pottery Barn and Restoration Hardware? Fair enough.

Fortunately, there are quite a few similar stores where you can find classic furniture that’s still well made, but a little lighter on the wallet.

Here are some cheaper Pottery Barn alternatives that offer great modern styles at more affordable prices.

World Market

Like the Citizenry, World Market is a furniture store that prides itself on sourcing international pieces with unique designs.

They specialize in artisanal home decor pieces, but also carry a fair selection of furniture.

Check Out World Market ➤

Joss & Main

Joss & Main is an online store whose aesthetic mixes the contemporary with the classic for a look that’s modern and hip but still feels timeless.

While their base prices aren’t far off from PB, they have a pretty big sale section where you can often find some great deals, warranting them a spot on the list of affordable stores like Pottery Barn.

Check Out Joss & Main ➤

Wayfair

Wayfair is a well known online-only outlet for stylish and affordable furniture and home decor.

They carry a wide selection of merchandise that goes beyond just furniture and includes everything from wall art and home accents to big-ticket items like major appliances and outdoor furniture.

Check Out Wayfair ➤

Amazon

Amazon makes the list of furniture stores like Pottery Barn for the simple reason that, at this point, Amazon is such a behemoth that it basically competes with almost every store in every market.

While you can find some great pieces on Amazon, you also have to be a little more discerning, because the quality of both the pieces and the sellers can vary greatly.

Check Out Amazon ➤

Target

If Amazon is the behemoth retail giant that’s muscled its way into competition with just about every other retailer, Target isn’t far behind.

Their furniture selection isn’t quite as big as Amazon’s, but still quite large and quite varied, meaning it’s another place where you can score some great pieces, but also need to keep an eye on the quality.

Check Out Target ➤

Nordstrom Rack

Nordstrom Rack is another outlet that’s thought of as more of a place for discount clothes than discount furniture.

But much like their close competitor TJ Maxx, they also have a pretty extensive home section.

What’s nice about Nordstrom Rack is that it gives you access to a lot of the same brand names that you’ll find at the flagship store, but often at a fraction of the price.

Check Out Nordstrom Rack ➤

Ashley Homestore

Ashley Homestore sells a wide range of products and collections, at an equally wide range of prices.

Some are a little on the higher side and closer to stores like Pottery Barn and West Elm, but many are actually quite affordable, and the quality is pretty comparable, making this a great Pottery Barn alternative for those on a budget.

Check Out Ashley Homestore ➤

Overstock

Overstock has a huge selection of furniture, home decor and styles, and the best part is that they sell it at great prices that you won’t find anywhere else.

How?

Because Overstock specializes in buying furniture that other outlets have liquidated (which is to say, they sold it for cheap to make room for new inventory), allowing them to then re-sell it to consumers at low prices that are better than most retailers.

Check Out Overstock ➤

Ikea

Ikea has been the preferred Pottery Barn alternative of the budget-conscious for years thanks to its emphasis on contemporary design and wide selection of stylish, modern furniture.

Of course, it differs from Pottery Barn in more than just price.

Ikea furniture is famously less solid and well made than PB’s, which makes sense, since you have to assemble most pieces yourself at home.

Check Out Ikea ➤

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