Will Busch Light Apple be permanent?

Q: Is Busch Light Apple going to be discontinued?

Busch Light Apple made its debut in 2020. It hasnt had the staying power of the hard seltzer summer or other seasonal favorites like Leinenkugels Summer Shandy. But itll be remembered fondly during the beer worlds in-memoriam segment for 2022.

Busch Light Apple is BACK.

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Shop The Busch Beer Collection from Whiskey Riff Shop
Is Busch Light Apple going to be discontinued?
Is Busch Light Apple limited?
Is Busch Light Apple rare?

However, there’s a catch…

Originally launched in 2020, the fan favorite summertime beer was actually delivered by helicopter to fans in various remote locations around the country through the Apple Airdrop program in 2021.

A major milestone for the brand who have primarily kept to Busch Beer and Busch Light, it was a crisp and refreshing take on a flavored summer beer (it’s not a cider).

However, this will be the final season, as Busch Light will officially be retiring the label at the end of the season.

Starting now, Busch Light Apple will be available in 12-, 24- and 30-packs of 12oz cans, as well as single 16oz cans at participating retailers nationwide until they sell out.

Get ’em before they’re gone… this is your last chance.

Shop The Busch Beer Collection from Whiskey Riff Shop

As the Whiskey Riffers know, we kicked off 2022 with our Busch Beer launch.

These are the best Busch designs you will find anywhere (seriously, we’re not biased), and there are plenty more to come.

Since launching, they have quickly become some of our best-sellers at Whiskey Riff Shop, so it was time to highlight some of these head-turners.

Cheers.

Busch Light Apple is back.

This limited-release beer originally launched in 2020 as the first-ever flavor innovation for Busch. Now, Busch Light Apple returns for summer 2021.

“When we launched Busch Light Apple, we were thrilled by the overwhelming consumer reaction. In fact, we completely sold out in just weeks,” says Daniel Blake, group VP, Budweiser and value at Anheuser-Busch “With hype continuing to grow around this year’s drop, we wanted to do something unforgettable that offered fans insider access like never before, and also give a few lucky fans a chance at the first batches of Apple just in time for the 4th of July.”

The brand has organized a contest that gives fans access to Busch Light Apple before anyone else via Busch Light Apple airdrops. The first batch of Busch Light Apple will come down from the clouds via helicopter in the Northeast and Midwest at secret outdoor locations only accessible to winning fans.

The brand has organized a contest that gives fans access to Busch Light Apple before anyone else via Busch Light Apple airdrops.

In order to secure a spot to see one of the first cans of Busch Light Apple dropped via helicopter, fans must RT or comment on Busch’s social posts with #BuschLightAppleDrop and #Sweepstakes from June 21 through June 30, 2021. Busch will provide select individuals with insider access to the drop location nearest them.

Busch Light Apple is available for a limited time in 12-, 24- and 30-packs of 12-oz. cans, as well as 16-oz. cans, at retailers nationwide.

Jun. 21, 2021 at 5:08 PM

New York – In 2020 Busch Light had a historic launch with the introduction of Busch Light Apple, the brand’s first ever flavor innovation. To celebrate the highly anticipated return this summer, the brand is delivering an epic product “drop” unlike any other. Busch is giving lucky fans access to Busch Light Apple before anyone else via Busch Light Apple airdrops. The first batch of Busch Light Apple will cascade from the clouds via a helicopter in the Northeast and Midwest at top-secret locations only accessible to the biggest Busch fans.

This refreshing-to-the-core apple flavored beer was only available for a limited time last year and it instantly became a must-buy for beer lovers and beyond, flying off shelves across the nation. Busch Light Apple’s flavor is one that transports drinkers to the place Busch fans love most, the great outdoors. So, this year Busch will be transporting the beer directly to some of those fans in outdoor locations via special airdrops. The airdrops will offer the perfect occasion for folks to enjoy their first Busch Light Apple of the season with friends in a picturesque setting right in the great outdoors.

“When we launched Busch’s first ever flavor innovation last year with Busch Light Apple, we were thrilled by the overwhelming consumer reaction. In fact, we completely sold out in just weeks,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch “With hype continuing to grow around this year’s drop, we wanted to do something unforgettable that offered fans insider access like never before, and also give a few lucky fans a chance at the first batches of Apple just in time for the 4th of July.”

In 2020 Busch Light announced its Apple flavor with a clever keynote address, delivered by brand spokesperson, Busch Guy. The address introduced the new flavor and leaned into those iconic keynote tropes throughout, and the brand also reimagined its website with a sleek aesthetic. Busch even offered fans a special one-of-a-kind insurance program promotion on the new product, where lucky fans were awarded Busch Light Apple Beer Replacement Protection for their brew. This year’s Busch Light Apple airdrop is continuing with the same theme but bringing it to fans in a much bigger way.

In order to score a spot to see one of the very first cans of Busch Light Apple dropped via helicopter, all fans need to do is RT or comment on Busch’s social posts with #BuschLightAppleDrop and #Sweepstakes from June 21st through June 30th, 2021 and Busch will provide select individuals with insider access to the drop location nearest them.

Busch Light Apple is available for a limited time only in 12, 24 and 30 packs of 12oz cans, as well as 16oz cans at select retailers.

For More Information:
https://www.busch.com

Is Busch Light Apple going to be discontinued?

Busch Light Apple made its debut in 2020. It hasn't had the staying power of the hard seltzer summer or other seasonal favorites like Leinenkugel's Summer Shandy. But it'll be remembered fondly during the beer world's in-memoriam segment for 2022.

Is Busch Light Apple limited?

Busch is bringing back its limited-edition, fan-favorite Busch Light Apple for a final season.

Is Busch Light Apple rare?

Keep in mind, this flavor innovation is so rare that it will only be available in select stores in North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois, Michigan, Indiana, Ohio, Kentucky, West Virginia, Virginia, Pennsylvania, New York, Oklahoma, Arkansas, Texas, Utah, and ...