If you have an event to promote, you should be making the most of your social currency to spread the word and help you sell tickets. Facebook allows you to set up your own event fan page for free so you can reach out to the site’s two billion-plus members. You can also set up private event pages that will help you to invite a select group of guests. Facebook Live allows you to share your event with those who might not be able to attend. Show
In this guide, we’ll teach you how to create an event on Facebook, share it, and make it private or public, depending on your event’s needs. We’ll also walk you through how to use Facebook Live and the best practices on sharing live content. How to create an event on FacebookCreate an event from a personal Facebook profile
How to create a public event on FacebookA public event is visible to anyone on or off Facebook who will be able to see things like the event description, photos, event discussion, and videos. The event may also be discoverable in search. Once you’ve chosen the event type you’d like to create, you can add all of the details in the left sidebar. This includes information such as:
If you’d like to hide the guest list from the public, or from other people attending the event, you can uncheck the box that says “Display guest list” under “Event Settings” which is found in the sidebar when you get to the “Additional details” prompt. With public Facebook events, you can also add SEO information to help your event become more discoverable. This includes a category, description, and keywords. For example, if you’re running an online marketing workshop, you may want to add keywords such as “marketing,” “social media,” and “online workshop.” The next time someone searches “online social media workshop,” they could find your event, helping to increase registrations. And if your event is taking place in person, make sure to include the location in your keywords, like “New York” or “Los Angeles.” Once you’re happy, you can click “Create” to make your event, or save it as a draft to return to later. You can also see under “Event Host” that you can choose whether to host the event from your personal profile or from a Facebook business page. How to create a private event on FacebookThe only people who can see private events on Facebook are those who have been invited. Guests can invite all their friends to an event on Facebook if the admin allows it and, if invited, these people can view the event description, photos, posts, and videos. Note that you can’t share a private Facebook event — you can only invite people to view it. Good to know: Private Facebook events can only be created from a personal profile. If you’re creating an event from your Facebook business page, there is no way to make the event private. Create a personal event by selecting “Private” in the left sidebar and following the same steps described in the public event instructions above. Create a Facebook event from a Facebook business pageIf you want to host the event through your business, select the dropdown and choose the business account. You can also set up an event directly from within your Facebook business page using the guide below. Follow these instructions to create a new public event on Facebook with a business page as the host:
You can also create a recurring Facebook event. Once you’ve filled in the required details, click “Schedule Multiple Events.” Under “Frequency,” click the dropdown menu and choose whether you want your event to take place daily or weekly. You can also create a custom frequency by clicking “Custom” on the calendar and choosing your own dates. This feature works well with Eventbrite’s Multi-Event Ads campaign tool, which is a great way to bolster your marketing opportunities without increasing your budget. How to edit your Facebook eventChanging circumstances happen all the time, and they might mean you’ll need to edit your event listing details. To edit your event, go to the business or personal profile hosting your event and you’ll see “Events” listed on the left-hand side. This is your events manager on Facebook, where you can see a list of all of your upcoming dates. Use the dropdown next to each event to edit, share, or duplicate your event. To add another host:
If you need to add another host to your Facebook business event:
How to share a Facebook eventHow to share a public Facebook event
Alternatively, share from the event page itself by selecting the Share button at the top of the event page. How to share a private Facebook event
Remember: private events are invite-only and the general public won’t be able to see them. Integrating your Facebook event with EventbriteIf you’re using Eventbrite to promote your event, you can easily integrate it with Facebook — with the added benefit that attendees can buy tickets without ever having to leave Facebook. Here’s how to do it:
How to promote your Facebook eventEventbrite has a range of helpful marketing tools, such as Eventbrite Boost, to help promote your Facebook event and get more out of your Facebook ads. Eventbrite Boost is the all-in-one marketing platform designed for event creators. This tool makes it easy to reach new people, engage fans and followers, and grow your attendance – directly from your Eventbrite account. With Boost’s latest update, it’s never been easier to do just that. The new Eventbrite Boost features marketing plan recommendations that are personalized for you and your events, more effective campaigns and audience targeting powered by Eventbrite intel, and clearer visuals of audience insights. Powered by Eventbrite’s exclusive data, Boost’s Smart Audiences feature allows you to find new attendees, connect with them through your social advertising, and sell out your events. Do this by adding Smart Audiences to any ad you run through Boost. Multi-Event Ads let you market your entire events calendar quickly and effectively. Publicize your entire event calendar, spend less time and money on marketing, and rest assured that your campaigns are up-to-date and running smoothly. How to use Facebook Live at your eventFacebook Live is a video stream in real time, and anyone who’s on the Facebook app at that moment can tune in. As you broadcast, people watch and engage with you through comments and likes. It’s an easily accessible way to broadcast any event and can even cause a bump to your attendee base — 30% of people who watch an event livestream will attend the same event the following year. How to use Facebook Live
4 inspirational Facebook event pagesNow you know how to make a Facebook event page and how to use it to go live. Here are four examples of events that are making the most of Facebook’s event marketing opportunities: 1. Leeds FestivalAs soon as you arrive on the Leeds Festival Facebook event page, you’ll see the eye-catching video heading and the Book Now call to action. A clear call to action is pivotal. You’ve managed to get someone to your Facebook event page, and you’ve got them excited enough to want to purchase a ticket. Now, direct them to the ticket sales page before they can change their mind. 2. Egg LondonEgg London, a nightclub in a Victorian warehouse with multi-room DJ sets, hosts multiple events each week and expertly utilizes Facebook to promote them. Its team also uses Eventbrite Boost to update the busy events calendar, save time, and sell out shows. Egg London can manage all its social media ads on Eventbrite Boost, with the same low budget. As a result, its event marketing is more effective and more efficient: the club generated six times more revenue than when using single platforms alone and had 2,500 more clicks. 3. Paradise Wildlife ParkParadise Wildlife Park has been using Facebook Live to invite its followers, wherever they are in the world, to take a look around the park. Whether it’s a lion pride or a family of otters, the team regularly livestreams the animals and interviews with keepers to keep potential customers engaged during off-peak times. The hashtag #liveatthezoo is used so that followers can easily keep track of event information. And during the livestreams, the park promotes merchandise as a way to increase revenue. 4. The London Coffee FestivalThis year, The London Coffee Festival is holding a free virtual event ahead of its in-person one. With highlights including talks by influential coffee entrepreneurs and a latte art throw-down, the virtual program offers attendees a taste of what to expect at the festival. The organizers have been using Facebook to share fun coffee-themed videos and keep followers engaged. They’ve also promoted event sponsors and partners on the page, providing them with added value. Find your audience on FacebookBy creating a Facebook event page, you’ll be able to reach a much larger audience. But to really engage the potential attendees that visit your page and increase ticket sales, you’ll need to make use of calls-to-action, hashtags, live videos, and more. Drive even more attendees to your event page with Facebook ads. Whether you’re connecting people in-person or virtually for poetry readings, cook-alongs, or concerts, you’ve got a lot on your plate. Lighten the load and reach new audiences directly from your Eventbrite account with Eventbrite Boost. ©2022 Eventbrite. All Rights Reserved. How do I create an event on Facebook business page?To create an event for your Page:. Tap in the top right of Facebook.. Tap Pages, then go to your Page.. Tap Events, then tap Create Event.. Scroll down and tap Get alerts about unrecognized logins.. Add the event details and tap Create.. How do I create an event on Facebook 2022?Updated mobile browser experience. Tap in the top right of Facebook.. Tap Events.. Tap CREATE EVENT at the top.. Add the event details.. Tap Create.. How do you create an event?You can quickly create an event for a specific time if you see "Add title and time" in the text box.. On your computer, open Google Calendar.. Click the space next to date you want to add an event to.. Add a title and time for your event.. Click Save. Calendar will automatically create an event at the time you set.. |