Abstract [English]This study was conducted in order to provide theoretical general information about the social factors affecting consumer behavior. The study includes theoretical approaches related to social classes, characteristics of social classes, social classes by income, consumption inequalities, effects of family on consumption, effects of culture and reference groups on consumption behaviors. It has been dec that consumption may vary not only dec families belonging to the same social class, but also between families belonging to different social classes. The main social factors affecting consumer behavior are family, roles and status. Social factors have a direct impact on the consumption and purchasing behavior of people. Consumer behavior is an action that affects not only individuals and societies, but also countries and national economies. Due to these characteristics, it is highly important to raise public awareness of the issue and conduct research on it. Show Downloads
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How to CiteDurmaz, Y., & Gündüz, G. (2021). A THEORETICAL APPROACH TO SOCIAL FACTORS INFLUENCING CONSUMER BEHAVIOR. International Journal of Research -GRANTHAALAYAH, 9(11), 252–257. https://doi.org/10.29121/granthaalayah.v9.i11.2021.4390 LicenseCopyright (c) 2021 Yakup Durmaz, Gamze Gündüz This work is licensed under a Creative Commons Attribution 4.0 International License. With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author. It is not necessary to ask for further permission from the author or journal board. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Which of the following is social factors of buyer behavior?It's determined by a combination of factors including family background, wealth, income, education, occupation, power, and prestige. Like culture, it affects consumer behavior by shaping individuals' perceptions of their needs and wants.
What are the social factors that can affect the buyers?Social factors include reference groups, family, and social status. These factors too affect the buying behaviour of the consumer. These factors in turn reflect an endless and vigorous inflow through which people learn different values of consumption.
Which of the following are factors affecting buyer behaviour?A consumer's buyer behaviour is influenced by four major factors: Cultural, Social, Personal and Psychological. Cultural factors include a consumer's culture, subculture and social class. These factors are often inherent in our values and decision processes.
What are the 4 factors of buying behavior?In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.
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Which of the following are social factors affecting buyer behaviour?
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